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Global Automotive Vertical Portfolio Marketing Manager(m/w/x)
Leading marketing planning for BIW/Chassis and Propulsion/Emissions segments, identifying new technologies and market insights. Prior experience in automotive sales, business leadership, or technical roles required. Global collaboration with TEBG Platforms and Commercial Marketing.
Requirements
- Bachelor’s degree or higher
- Fundamental experience in New Product Commercialization, Marketing, Strategy, Sales, or technical roles
- Master's degree in Business or Technical discipline
- Experience in solving complex customer design challenges in a technical, sales, or marketing role
- Prior experience in sales, business leadership, or technical role in the Automotive market
- Experience successfully commercializing new product platforms in the Automotive market
- Business leadership, technical, or sales experience with Structural Adhesives products
Tasks
- Identify new technologies and market insights
- Conduct trend analysis and secondary research
- Engage with customers for organizational learning
- Lead marketing planning for Automotive BIW/Chassis and Propulsion/Emissions segments
- Collaborate with TEBG Platforms and Global Commercial Marketing
- Measure the impact of marketing execution
- Work with Vertical ADE and Platform Portfolio teams on technology ideas
- Build business cases for BIW/Chassis structural adhesives
- Develop lead generation priorities and content for campaigns
- Execute campaign programs for BIW/Chassis and Propulsion/Emissions
- Partner with Platform Portfolio and Marketing Center for NPI launches
- Consult with Account Based Marketers and key account leaders
- Design and execute customer workshops with R&D teams
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
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Global Automotive Vertical Portfolio Marketing Manager(m/w/x)
Leading marketing planning for BIW/Chassis and Propulsion/Emissions segments, identifying new technologies and market insights. Prior experience in automotive sales, business leadership, or technical roles required. Global collaboration with TEBG Platforms and Commercial Marketing.
Requirements
- Bachelor’s degree or higher
- Fundamental experience in New Product Commercialization, Marketing, Strategy, Sales, or technical roles
- Master's degree in Business or Technical discipline
- Experience in solving complex customer design challenges in a technical, sales, or marketing role
- Prior experience in sales, business leadership, or technical role in the Automotive market
- Experience successfully commercializing new product platforms in the Automotive market
- Business leadership, technical, or sales experience with Structural Adhesives products
Tasks
- Identify new technologies and market insights
- Conduct trend analysis and secondary research
- Engage with customers for organizational learning
- Lead marketing planning for Automotive BIW/Chassis and Propulsion/Emissions segments
- Collaborate with TEBG Platforms and Global Commercial Marketing
- Measure the impact of marketing execution
- Work with Vertical ADE and Platform Portfolio teams on technology ideas
- Build business cases for BIW/Chassis structural adhesives
- Develop lead generation priorities and content for campaigns
- Execute campaign programs for BIW/Chassis and Propulsion/Emissions
- Partner with Platform Portfolio and Marketing Center for NPI launches
- Consult with Account Based Marketers and key account leaders
- Design and execute customer workshops with R&D teams
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
About the Company
DEU 3M Deutschland GmbH
Industry
Automotive
Description
Das Unternehmen 3M ist bekannt für seine Innovationskraft und setzt sich für Vielfalt und Sicherheit am Arbeitsplatz ein.
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