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GEGermany: Mastercard Europe SA / Representative Office Germany

Vice President, Marketing Communications DACH(m/w/x)

Frankfurt am Main
Full-timeOn-siteSenior

Leading marketing and communications for DACH cluster, managing B2C brand activities and sponsorship leverage. Extensive PR, B2B, and consumer marketing experience required. Operating in sophisticated advertising markets, major contract negotiation.

Requirements

  • Leading marketing and communications organizations
  • Building and strengthening collaborative relationships
  • Extensive experience in PR, communications, B2B, and Consumer Marketing
  • Operating in sophisticated advertising and media markets
  • Major contract negotiation driving win/win success
  • Engaging at C-suite level
  • Operating in B2B customer, B2C brand organization
  • Building partnerships and relationships with influence
  • Operating with agility and comfort in ambiguity
  • Empowering teams for thoughtful risks and innovation
  • Abiding by Mastercard security policies
  • Ensuring confidentiality and integrity of information
  • Reporting suspected information security violations
  • Completing mandatory security trainings

Tasks

  • Lead marketing and communications for DACH cluster
  • Contribute to cluster and major market strategy
  • Support delivery of strategic results
  • Manage B2C brand marketing activities
  • Oversee sponsorship properties and leverage in market
  • Handle B2B and B2B2C activities
  • Set cluster and major market marketing strategies
  • Lead subject matter experts across functions
  • Drive integrated approach aligned with business priorities
  • Set budget strategies for Germany
  • Allocate, prioritize, optimize, and oversee budgets
  • Adjust budget strategies based on changing priorities
  • Support global marketing and communications strategy
  • Identify and initiate projects for CE Integrated Marketing Communications
  • Appoint and guide project leaders
  • Coach project delivery across complex stakeholder environments
  • Provide leadership to Mastercard marketing and communications teams
  • Direct cross-functional teams beyond marketing
  • Guide agency leadership and account/support teams
  • Build relationships with other organizational parts
  • Champion cluster needs for resources and support
  • Oversee cluster sponsorship contract negotiations
  • Drive marketing value proposition
  • Attend and speak at events
  • Participate in customer executive steercos
  • Contribute to RFPs
  • Position Mastercard as a leading global brand

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Germany: Mastercard Europe SA / Representative Office Germany and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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