Trade Marketing Manager(m/w/x)

Description

Retail activation and visual merchandising strategy for K-beauty skincare launches at Sephora Europe. Proven experience managing Sephora marketing and retail relationships required. Dog-friendly office, hybrid work model.

Requirements

• •Experience with Sephora Europe marketing
• •Experience with Sephora US (plus)
• •Understanding of Sephora retail model
• •Background in beauty/lifestyle marketing
• •Experience managing retailer relationships
• •Strong project management skills
• •Excellent communication and stakeholder management
• •Attention to detail and execution
• •Patience, diplomacy, and professionalism
• •Ability to thrive in scale-ups
• •Fluency in English and French

Tasks

• •Drive trade marketing strategy across Europe with a focus on Sephora
• •Develop launch plans and retail activations for standout presence
• •Execute promotional strategies for in-store and online visibility
• •Collaborate with Key Account Managers on retailer-specific campaigns
• •Partner with Creative teams on in-store displays and VM guidelines
• •Develop POS materials and retail storytelling with internal teams
• •Ensure consistent brand messaging across all retail touchpoints
• •Equip sales teams with tools and commercial arguments
• •Support sell-in and sell-through performance
• •Assist in product training and education for retail staff
• •Elevate brand knowledge and advocacy among retail partners
• •Conduct market and competitor analysis to identify growth opportunities
• •Track and report on trade marketing performance
• •Optimize marketing activities to ensure strong ROI
• •Align trade marketing results with commercial KPIs

Benefits