AUTO1 Group
Team Lead Brand Development(m/w/x)
Full-timeOn-siteSenior
Berlin
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AUAutoScout24
Team Lead Global Consumer Brand(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Shaping global brand presence across six countries and key touchpoints. 12+ years senior brand roles influencing product and design teams required. Company car for private use.
Requirements
- 12+ years senior brand roles, digital platforms or marketplaces
- Influencing Product and Design teams without authority
- Making trade-offs and driving decisions forward
- Raising creative and brand standards across organisation
- Leading and developing small teams in brand or insights
- Turning brand positioning and insights into guidance
Tasks
- Shape AutoScout24's presence across product and marketing in six countries
- Lead global brand activation, governance, and insights
- Ensure a coherent brand experience across key touchpoints
- Differentiate the brand within the category
- Translate positioning into practical guidance and measurable impact
- Own the global brand activation roadmap across owned and paid channels
- Translate brand positioning into clear messaging and experience principles by channel
- Partner with Product and Design teams to drive brand-led improvements across Web, App, and CRM
- Build and manage a brand creative testing roadmap with performance marketing
- Define clear playbooks for performance channels
- Maintain and evolve global brand standards
- Establish a simple governance model across markets
- Introduce practical tools, including AI-enabled solutions, to help teams produce on-brand work efficiently
- Lead brand insights and agency collaboration
- Lead creative briefing
- Support integrated campaign planning across TV, OOH, and Radio
Work Experience
- 12 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AutoScout24 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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AUAutoScout24
Team Lead Global Consumer Brand(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Shaping global brand presence across six countries and key touchpoints. 12+ years senior brand roles influencing product and design teams required. Company car for private use.
Requirements
- 12+ years senior brand roles, digital platforms or marketplaces
- Influencing Product and Design teams without authority
- Making trade-offs and driving decisions forward
- Raising creative and brand standards across organisation
- Leading and developing small teams in brand or insights
- Turning brand positioning and insights into guidance
Tasks
- Shape AutoScout24's presence across product and marketing in six countries
- Lead global brand activation, governance, and insights
- Ensure a coherent brand experience across key touchpoints
- Differentiate the brand within the category
- Translate positioning into practical guidance and measurable impact
- Own the global brand activation roadmap across owned and paid channels
- Translate brand positioning into clear messaging and experience principles by channel
- Partner with Product and Design teams to drive brand-led improvements across Web, App, and CRM
- Build and manage a brand creative testing roadmap with performance marketing
- Define clear playbooks for performance channels
- Maintain and evolve global brand standards
- Establish a simple governance model across markets
- Introduce practical tools, including AI-enabled solutions, to help teams produce on-brand work efficiently
- Lead brand insights and agency collaboration
- Lead creative briefing
- Support integrated campaign planning across TV, OOH, and Radio
Work Experience
- 12 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AutoScout24 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
AutoScout24
Industry
Marketing
Description
The company is a high-growth organization in the digital automotive marketplace.
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