AutoScout24
Team Lead Global Consumer Brand(m/w/x)
Full-timeOn-siteSenior
Berlin
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AUAUTO1 Group
Team Lead Brand Development(m/w/x)
Berlin
Full-timeOn-siteSenior
AI/ML
Nejo AI Summary
Implementation of messaging frameworks and high-impact activations for a pan-European used car marketplace. Minimum 5 years of brand management or strategy experience required. 30 days vacation, dedicated education budget, and employee car purchase discounts.
Requirements
- 5+ years' experience in brand management or strategy
- Track record in project and process management
- Experience in strategic brand project development
- Familiarity with AI-powered tools and innovation passion
- Cross-functional expertise for effective collaboration
- Strategic mindset and operational excellence
- Excellent communication and stakeholder management skills
- Native-level or fluent English
Tasks
- Implement brand strategies across all touchpoints
- Introduce strategic marketing and messaging frameworks
- Manage and develop brand marketing managers
- Drive high-impact brand activations
- Localize campaigns and build brand partnerships
- Manage a broad portfolio of projects
- Guide internal teams and external partners
- Implement new branding and tangible assets
- Improve project management and communication strategies
- Present strategies concisely to upper management
- Audit and optimize critical brand touchpoints
- Interface between central strategy and local teams
- Ensure campaigns are locally and culturally resonant
- Hire and scale the brand marketing team
- Collaborate with Recruiting to hire talent
- Develop a comprehensive team feedback culture
- Coordinate with Strategy, Content, and Acquisition
- Deliver integrated brand experiences across channels
- Enforce brand compliance throughout the customer journey
- Own budgets and resource allocation
- Manage agency partners and brand ambassadors
- Deliver optimal ROI on local activations
- Lead contract negotiations and oversee spend
- Ensure compliance with procurement and legal requirements
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- GPTs
- agentic AI
Benefits
More Vacation Days
- 30 days of vacation
Informal Culture
- International teams
Additional Allowances
- Dedicated education budget
Learning & Development
- Online courses and training
Corporate Discounts
- Car purchase discount
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AUTO1 Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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AUAUTO1 Group
Team Lead Brand Development(m/w/x)
Berlin
Full-timeOn-siteSenior
AI/ML
Nejo AI Summary
Implementation of messaging frameworks and high-impact activations for a pan-European used car marketplace. Minimum 5 years of brand management or strategy experience required. 30 days vacation, dedicated education budget, and employee car purchase discounts.
Requirements
- 5+ years' experience in brand management or strategy
- Track record in project and process management
- Experience in strategic brand project development
- Familiarity with AI-powered tools and innovation passion
- Cross-functional expertise for effective collaboration
- Strategic mindset and operational excellence
- Excellent communication and stakeholder management skills
- Native-level or fluent English
Tasks
- Implement brand strategies across all touchpoints
- Introduce strategic marketing and messaging frameworks
- Manage and develop brand marketing managers
- Drive high-impact brand activations
- Localize campaigns and build brand partnerships
- Manage a broad portfolio of projects
- Guide internal teams and external partners
- Implement new branding and tangible assets
- Improve project management and communication strategies
- Present strategies concisely to upper management
- Audit and optimize critical brand touchpoints
- Interface between central strategy and local teams
- Ensure campaigns are locally and culturally resonant
- Hire and scale the brand marketing team
- Collaborate with Recruiting to hire talent
- Develop a comprehensive team feedback culture
- Coordinate with Strategy, Content, and Acquisition
- Deliver integrated brand experiences across channels
- Enforce brand compliance throughout the customer journey
- Own budgets and resource allocation
- Manage agency partners and brand ambassadors
- Deliver optimal ROI on local activations
- Lead contract negotiations and oversee spend
- Ensure compliance with procurement and legal requirements
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- GPTs
- agentic AI
Benefits
More Vacation Days
- 30 days of vacation
Informal Culture
- International teams
Additional Allowances
- Dedicated education budget
Learning & Development
- Online courses and training
Corporate Discounts
- Car purchase discount
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AUTO1 Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AUTO1 Group
Industry
Automotive
Description
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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