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Team Lead Creative Copywriting(m/w/x)
Setting creative direction for advertising concepts across multiple digital automotive platform brands. 7+ years in copywriting/strategy and 2+ years leading creative teams required. Dedicated education budget, special offers on cars.
Requirements
- 7+ years' experience in copywriting, strategy, or storytelling
- 2+ years leading or mentoring creative teams
- Ability to develop high-impact advertising concepts
- Skill in translating brand strategy into frameworks
- Expertise in digital and traditional copywriting
- Experience with AI-powered copy tools
- Strong communication and stakeholder management abilities
- Fluent English and German or other languages
Tasks
- Develop and implement creative advertising concepts
- Set creative direction for all channels
- Translate brand strategy into actionable copy frameworks
- Create messaging playbooks and tone-of-voice guidelines
- Oversee copywriting for digital and physical touchpoints
- Roll out custom AI copy tools to scale impact
- Collaborate with cross-functional teams to optimize messaging
- Mentor and develop a team of copywriters
- Uphold high standards for quality and consistency
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- AI-powered copy tools
- CRM
- Social media
- Apps
- Websites
Benefits
Additional Allowances
- Dedicated education budget
Informal Culture
- International and diverse environment
Corporate Discounts
- Corporate brand discounts
Other Benefits
- Special offers on cars
Flexible Working
- Working from home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Mental Health Support
- Free access to Headspace
Startup Environment
- Collaborative and ambitious environment
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Team Lead Creative Copywriting(m/w/x)
Setting creative direction for advertising concepts across multiple digital automotive platform brands. 7+ years in copywriting/strategy and 2+ years leading creative teams required. Dedicated education budget, special offers on cars.
Requirements
- 7+ years' experience in copywriting, strategy, or storytelling
- 2+ years leading or mentoring creative teams
- Ability to develop high-impact advertising concepts
- Skill in translating brand strategy into frameworks
- Expertise in digital and traditional copywriting
- Experience with AI-powered copy tools
- Strong communication and stakeholder management abilities
- Fluent English and German or other languages
Tasks
- Develop and implement creative advertising concepts
- Set creative direction for all channels
- Translate brand strategy into actionable copy frameworks
- Create messaging playbooks and tone-of-voice guidelines
- Oversee copywriting for digital and physical touchpoints
- Roll out custom AI copy tools to scale impact
- Collaborate with cross-functional teams to optimize messaging
- Mentor and develop a team of copywriters
- Uphold high standards for quality and consistency
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- AI-powered copy tools
- CRM
- Social media
- Apps
- Websites
Benefits
Additional Allowances
- Dedicated education budget
Informal Culture
- International and diverse environment
Corporate Discounts
- Corporate brand discounts
Other Benefits
- Special offers on cars
Flexible Working
- Working from home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Mental Health Support
- Free access to Headspace
Startup Environment
- Collaborative and ambitious environment
About the Company
AUTO1 Group
Industry
Automotive
Description
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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