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Sr. Product Marketing Specialist – ALM(m/w/x)
Executing global go-to-market programs for software integrating physical and digital worlds, including digital campaigns and virtual events. 2-5 years B2B product marketing experience and GenAI platform familiarity required. Global program execution, cross-functional team collaboration.
Requirements
- 2–5 years of B2B product marketing experience
- Strong project management and communication skills
- Familiarity with marketing analytics and GenAI platforms
- Results-driven mindset
- Desire to grow in a global tech company
Tasks
- Partner with ALM segment leaders and field marketing teams
- Design and execute global and regional go-to-market programs
- Plan digital marketing initiatives, including webinars and paid campaigns
- Organize virtual events and third-party promotions
- Review market data and competitive positioning
- Recommend messaging and content updates
- Measure and report on program performance
- Drive optimization and inform decision-making
- Align with sales teams to drive qualified opportunities
- Support pipeline goals
- Collaborate with creative, product, and demand generation teams
- Ensure consistent messaging and flawless campaign execution
Work Experience
- 2 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
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Sr. Product Marketing Specialist – ALM(m/w/x)
Executing global go-to-market programs for software integrating physical and digital worlds, including digital campaigns and virtual events. 2-5 years B2B product marketing experience and GenAI platform familiarity required. Global program execution, cross-functional team collaboration.
Requirements
- 2–5 years of B2B product marketing experience
- Strong project management and communication skills
- Familiarity with marketing analytics and GenAI platforms
- Results-driven mindset
- Desire to grow in a global tech company
Tasks
- Partner with ALM segment leaders and field marketing teams
- Design and execute global and regional go-to-market programs
- Plan digital marketing initiatives, including webinars and paid campaigns
- Organize virtual events and third-party promotions
- Review market data and competitive positioning
- Recommend messaging and content updates
- Measure and report on program performance
- Drive optimization and inform decision-making
- Align with sales teams to drive qualified opportunities
- Support pipeline goals
- Collaborate with creative, product, and demand generation teams
- Ensure consistent messaging and flawless campaign execution
Work Experience
- 2 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
About the Company
Parametric Technology Espana, S.A.
Industry
IT
Description
The company develops software that integrates physical and digital worlds to enhance operations and product creation.
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