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IONOS EN
last mo.

Senior Website Analyst – E-Commerce Management(m/w/x)

Karlsruhe
Full-timeWith Home OfficeSenior

Description

As a Website Analyst, you will dive deep into data to enhance the online shopping experience. Your role involves analyzing customer journeys, generating insights, and collaborating with teams to optimize performance and drive growth.

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Requirements

  • •5+ years of experience in Web Analytics or Digital Analytics
  • •Familiarity with Adobe Analytics, Google Analytics 4, Matomo, and SQL
  • •Experience with BI tools such as Tableau or Looker
  • •Deep understanding of attribution models, customer journeys, and web technologies
  • •Critical questioning of data and proactive process improvement
  • •Ability to communicate complex issues in German and English

Work Experience

5 years

Tasks

  • •Analyze the customer journey in the online shop
  • •Define KPIs to measure success
  • •Generate actionable insights from data
  • •Identify friction points in the sales funnel
  • •Provide optimization recommendations for E-commerce Management
  • •Support A/B testing for Conversion Rate Optimization
  • •Evaluate the impact of tests on Customer Lifetime Value
  • •Ensure precise tracking with Data Engineering
  • •Maintain high data quality in a post-cookie environment
  • •Prepare complex analyses for management decision-making

Tools & Technologies

Adobe AnalyticsGoogle Analytics 4MatomoSQLTableauLooker

Languages

German – Business Fluent

English – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours
  • •Hybrid working model

Free or Subsidized Food

  • •Subsidized canteen

Snacks & Drinks

  • •Free drinks

Modern Office

  • •Modern office space

Parking & Commuter Benefits

  • •Very good transport connections

Corporate Discounts

  • •Employee discounts

Team Events

  • •Employee events

Learning & Development

  • •Training and development opportunities

Healthcare & Fitness

  • •Health offers
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of IONOS EN and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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