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SCScheer IMC

Senior Product Marketing Manager(m/w/x)

Freiburg im Breisgau
Full-timeOn-siteSenior
AI/ML

Crafting B2B SaaS product positioning and value propositions for enterprise software. Product marketing or GTM experience with commercial impact required. Flexible hours, room for creativity.

Requirements

  • Product marketing, go-to-market, or strategic marketing experience in B2B SaaS/enterprise software
  • Developing positioning, messaging, sales enablement, or GTM initiatives with commercial impact
  • Understanding of enterprise B2B buying processes and decision-making
  • Excellent communication, storytelling, and stakeholder management skills
  • Structured, proactive, collaborative working style with ownership and hands-on mindset
  • Comfortable collaborating with subject-matter experts for content creation
  • Curiosity, adaptability, and continuous learning mindset
  • Professional German and English language skills

Tasks

  • Shape product positioning and messaging
  • Translate product capabilities into value propositions
  • Develop and refine Ideal Customer Profiles (ICPs)
  • Map stakeholder-specific pain points and messaging needs
  • Create engaging trial experiences and product demos
  • Ensure clear product value at every touchpoint
  • Produce high-impact sales enablement assets
  • Monitor market and competitor trends
  • Translate insights into actionable recommendations
  • Lead a working student for industry awards
  • Build a pipeline of customer success stories

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanAdvanced
  • EnglishAdvanced

Benefits

Startup Environment

  • Modern, collaborative, supportive team environment
  • Room for ideas and creativity

Flexible Working

  • Flexible working hours

Learning & Development

  • Learning opportunities in marketing and communication
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Scheer IMC and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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