Scheer IMC
Senior Product Marketing Manager(m/w/x)
Full-timeOn-siteSenior
Freiburg im Breisgau
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SCScheer IMC
Senior Content & Website Growth Manager(m/w/x)
Freiburg im Breisgau
Full-timeOn-siteSenior
Nejo AI Summary
Developing editorial plans and publication-ready content for B2B SaaS website. Several years of content marketing and SEO experience required. Flexible working hours, room for ideas.
Requirements
- Several years of Content Marketing, SEO, and Website Management experience
- Experience in B2B SaaS or enterprise software
- Proven track record of driving organic growth, lead generation, or pipeline impact
- Strong understanding of modern SEO principles
- Technical SEO knowledge
- On-page optimisation knowledge
- Content strategy knowledge
- Experience with AEO, GEO, and AI-driven discovery mechanisms
- Strong interest in AEO, GEO, and AI-driven discovery mechanisms
- WordPress handling skills
- SEO tools handling skills
- Analytics platforms handling skills
- AI-supported workflows handling skills
- Basic HTML/CSS knowledge
- Multilingual SEO experience
- Hreflang management experience
- Strong communication skills
- Strong storytelling skills
- Ability to simplify complex topics
- Ability to communicate customer value clearly
- Structured working style
- Proactive working style
- Hands-on working style
- Strong sense of ownership
- Collaboration skills
- Professional German language skills
- Professional English language skills
Tasks
- Own website and content ecosystem
- Develop strategic content framework
- Translate topics into editorial plans
- Create publication-ready content in German and English
- Optimise landing pages, blog posts, website copy
- Drive organic visibility through SEO, AEO, GEO
- Identify search opportunities and improve discoverability
- Align content with user intent and funnel stages
- Optimise website structure and user experience
- Enhance user journeys and conversion paths
- Lead on-page optimisation initiatives
- Manage metadata, structured data, internal linking
- Ensure technical content hygiene
- Plan and execute A/B tests for engagement
- Collaborate with external agencies for high-quality execution
- Establish performance reporting for content and SEO
- Translate insights into actionable optimizations
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Advanced
- English – Advanced
Tools & Technologies
- WordPress
- SE Ranking
- ChatGPT
- Claude
- HTML
- CSS
Benefits
Startup Environment
- Modern, collaborative, supportive team environment
- Room for ideas and creativity
Flexible Working
- Flexible working hours
Learning & Development
- Learning opportunities in marketing and communication
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Scheer IMC and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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SCScheer IMC
Senior Content & Website Growth Manager(m/w/x)
Freiburg im Breisgau
Full-timeOn-siteSenior
Nejo AI Summary
Developing editorial plans and publication-ready content for B2B SaaS website. Several years of content marketing and SEO experience required. Flexible working hours, room for ideas.
Requirements
- Several years of Content Marketing, SEO, and Website Management experience
- Experience in B2B SaaS or enterprise software
- Proven track record of driving organic growth, lead generation, or pipeline impact
- Strong understanding of modern SEO principles
- Technical SEO knowledge
- On-page optimisation knowledge
- Content strategy knowledge
- Experience with AEO, GEO, and AI-driven discovery mechanisms
- Strong interest in AEO, GEO, and AI-driven discovery mechanisms
- WordPress handling skills
- SEO tools handling skills
- Analytics platforms handling skills
- AI-supported workflows handling skills
- Basic HTML/CSS knowledge
- Multilingual SEO experience
- Hreflang management experience
- Strong communication skills
- Strong storytelling skills
- Ability to simplify complex topics
- Ability to communicate customer value clearly
- Structured working style
- Proactive working style
- Hands-on working style
- Strong sense of ownership
- Collaboration skills
- Professional German language skills
- Professional English language skills
Tasks
- Own website and content ecosystem
- Develop strategic content framework
- Translate topics into editorial plans
- Create publication-ready content in German and English
- Optimise landing pages, blog posts, website copy
- Drive organic visibility through SEO, AEO, GEO
- Identify search opportunities and improve discoverability
- Align content with user intent and funnel stages
- Optimise website structure and user experience
- Enhance user journeys and conversion paths
- Lead on-page optimisation initiatives
- Manage metadata, structured data, internal linking
- Ensure technical content hygiene
- Plan and execute A/B tests for engagement
- Collaborate with external agencies for high-quality execution
- Establish performance reporting for content and SEO
- Translate insights into actionable optimizations
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Advanced
- English – Advanced
Tools & Technologies
- WordPress
- SE Ranking
- ChatGPT
- Claude
- HTML
- CSS
Benefits
Startup Environment
- Modern, collaborative, supportive team environment
- Room for ideas and creativity
Flexible Working
- Flexible working hours
Learning & Development
- Learning opportunities in marketing and communication
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Scheer IMC and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Scheer IMC
Industry
Marketing
Description
Das Unternehmen entwickelt digitale Lern- und Webanwendungen mit modernen Technologien.
Not a perfect match?
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