0044 BMS GmbH&Co.KGaA Germany
Senior Brand Manager, Oncology(m/w/x)
Full-timeWith HomeofficeManagement
München
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Marketing strategy development and HCP activation for ophthalmology treatments in DACH. 7+ years healthcare marketing experience required. Flexible working, recruitment accommodation.
Requirements
- Several years (7+) of marketing experience with strategic/operational impact
- Healthcare or pharmaceutical industry experience
- Understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing
- Developing/executing market-shaping/penetration strategies
- Translating insights into actionable strategies and outcomes
- Experience in agile, cross-functional environments
- Ability to drive initiatives independently
- Managing external partners and complex projects
- Omni-channel customer engagement background
- Understanding of digital marketing
- Understanding of HCP activation
- Understanding of analytics tools
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Strong Excel skills for data analysis and reporting
- Experience with CRM and marketing tools
- Experience with regulatory approval processes (e.g. MLR)
- Ability to structure and present complex information clearly
- German language proficiency
- English language proficiency
- French or Italian language proficiency (plus)
Tasks
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH region
- Design and steer HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on insights
- Develop and execute regional marketing strategies
- Plan, control, and manage SG&A budgets in DACH market
- Optimize and execute brand and campaign plans for DACH
- Create marketing and communication materials for healthcare professionals
- Conduct market, competitive, and customer analyses
- Collaborate with Sales, Medical, and Market Access teams
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
- French – Basic
- Italian – Basic
Tools & Technologies
- Microsoft Office
- Excel
- CRM
- marketing tools
- MLR
Benefits
Flexible Working
- Flexible ways of working
Informal Culture
- Highly inclusive work environment
Other Benefits
- Recruitment accommodation
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Santen and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Marketing strategy development and HCP activation for ophthalmology treatments in DACH. 7+ years healthcare marketing experience required. Flexible working, recruitment accommodation.
Requirements
- Several years (7+) of marketing experience with strategic/operational impact
- Healthcare or pharmaceutical industry experience
- Understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing
- Developing/executing market-shaping/penetration strategies
- Translating insights into actionable strategies and outcomes
- Experience in agile, cross-functional environments
- Ability to drive initiatives independently
- Managing external partners and complex projects
- Omni-channel customer engagement background
- Understanding of digital marketing
- Understanding of HCP activation
- Understanding of analytics tools
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Strong Excel skills for data analysis and reporting
- Experience with CRM and marketing tools
- Experience with regulatory approval processes (e.g. MLR)
- Ability to structure and present complex information clearly
- German language proficiency
- English language proficiency
- French or Italian language proficiency (plus)
Tasks
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH region
- Design and steer HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on insights
- Develop and execute regional marketing strategies
- Plan, control, and manage SG&A budgets in DACH market
- Optimize and execute brand and campaign plans for DACH
- Create marketing and communication materials for healthcare professionals
- Conduct market, competitive, and customer analyses
- Collaborate with Sales, Medical, and Market Access teams
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
- French – Basic
- Italian – Basic
Tools & Technologies
- Microsoft Office
- Excel
- CRM
- marketing tools
- MLR
Benefits
Flexible Working
- Flexible ways of working
Informal Culture
- Highly inclusive work environment
Other Benefits
- Recruitment accommodation
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Santen and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Santen
Industry
Pharmaceuticals
Description
The company is committed to advancing eye care and improving the quality of life for patients worldwide.
Not a perfect match?
- 0044 BMS GmbH&Co.KGaA Germany
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Senior Medical Lead - New Launches(m/w/x)
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