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LIQID
27d ago

Senior Product Manager – Growth & Acquisition(m/w/x)

Berlin, München
Full-timeWith Home OfficeSenior

Description

In this role, you will take charge of the entire digital acquisition process, from attracting new clients to their first investment. You will collaborate with cross-functional teams to enhance user experiences, optimize marketing strategies, and drive sustainable growth.

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Requirements

  • 5+ years of experience in Product Management, Growth, or Digital Product roles
  • Hands-on experience with analytics, tracking, CRM tools & MarTech
  • Fluency in English; German is a strong plus
  • Comfortable in fast-paced, high-ownership scale-up environments
  • 5+ years of experience in Product Management, Growth, or Digital Product roles
  • Hands-on experience with analytics, tracking, CRM tools & MarTech
  • Fluency in English; German is a strong plus
  • Comfortable in fast-paced, high-ownership scale-up environments

Work Experience

5 - 7 years

Tasks

  • Own the full digital acquisition funnel from website to first investment
  • Define and drive North Star and funnel KPIs across marketing and product
  • Build sustainable and repeatable growth systems
  • Design and optimize exploration and onboarding journeys with Product Design and Marketing
  • Ensure consistent premium branding, tone, and messaging across acquisition touchpoints
  • Translate brand narratives and campaigns into product-native experiences
  • Own and evolve the MarTech stack with Marketing
  • Define tracking schemas and user properties for full-funnel visibility
  • Run A/B tests, experiments, and proofs of concept across marketing and product surfaces
  • Act as Product Manager and Product Owner for growth initiatives
  • Co-lead a cross-functional team spanning Engineering, Design, and Marketing roles
  • Prioritize initiatives based on impact, brand fit, and strategic alignment

Tools & Technologies

analyticsCRM toolsMarTech

Languages

EnglishBusiness Fluent

GermanBasic

Benefits

Flexible Working

  • Flexible work models
  • Flexible working hours
  • Remote work options

More Vacation Days

  • 2 additional days off

Additional Allowances

  • Annual development budget of €1,500

Modern Equipment

  • High-quality equipment

Competitive Pay

  • Attractive terms for investment strategies

Free or Subsidized Food

  • Monthly lunch allowance

Corporate Discounts

  • Exclusive discounts

Sustainability Focus

  • Regional organic products

Healthcare & Fitness

  • Health initiatives
  • Health Assistance Program
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