Skip to content
New Job?Nejo!

The AI Job Search Engine

IWiwoca

Growth Product Manager · Acquisition Tech(m/w/x)

Berlin, Frankfurt am Main
Full-timeWith Home OfficeExperienced

Designing and testing product-led growth initiatives for German SME lending at a company supporting entrepreneurs. German fluency and strong customer-facing communication skills required. Private GP service, extra birthday day off.

Requirements

  • Experience as product manager, growth product manager, or product-led growth ownership
  • German fluency and strong customer-facing written communication skills
  • Strong analytical capability and experimentation/A/B testing tools experience
  • Experience with lead scoring, predictive targeting, or qualification logic models
  • Ability to work from first principles, thrive in ambiguity, curiosity, and autonomy
  • Experience in fintech, lending, B2B SaaS, or regulated products
  • Experience with data science teams or modelling projects
  • Knowledge of German SME ecosystem or B2B financial products
  • Experience building or working in newly formed teams

Tasks

  • Own German acquisition and activation outcomes.
  • Identify market opportunities.
  • Define product hypotheses.
  • Design, build, test, and iterate growth initiatives.
  • Build and run experiments.
  • Drive initiatives to improve German business engagement.
  • Ensure measurable impact on acquisition and conversion.
  • Contribute to team vision and operating cadence.
  • Understand the German SME lending landscape.
  • Understand customer needs and competitive context.
  • Translate insights into product problems and opportunities.
  • Inform targeting and segmentation strategies.
  • Own the acquisition and onboarding roadmap.
  • Develop lead scoring systems.
  • Develop eligibility checkers.
  • Develop onboarding journeys.
  • Evolve website content to increase conversion.
  • Evolve sign-up flows to increase conversion.
  • Evolve decisioning logic to increase conversion.
  • Define team priorities, roles, and processes.
  • Design, run, and interpret A/B tests.
  • Identify opportunities using first-principle reasoning.
  • Support opportunity identification with data and research.
  • Lead cross-functional initiatives.
  • Align stakeholders around goals, hypotheses, and metrics.
  • Translate business goals into testable hypotheses.
  • Translate business goals into actionable product briefs.
  • Establish team operating rhythm, rituals, and processes.

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent

Tools & Technologies

  • A/B testing tools
  • lead scoring
  • predictive targeting
  • qualification logic

Benefits

Flexible Working

  • Flexible working hours

Healthcare & Fitness

  • Medical insurance
  • Private GP service

More Vacation Days

  • Extra day off for birthday
  • Option to buy or sell annual leave

Workation & Sabbatical

  • Unlimited unpaid leave
  • One-month fully paid sabbatical

Mental Health Support

  • Access to counselling and therapy

Retirement Plans

  • 3% Pension contributions

Competitive Pay

  • Employee equity incentive scheme

Generous Parental Leave

  • Generous parental leave

Childcare

  • Nursery tax benefit scheme

Company Vehicle

  • Electric car scheme

Company Bike

  • Cycle to work scheme

Team Events

  • Two company retreats a year

Learning & Development

  • Learning and development budget
  • Access to learning platforms

Informal Culture

  • Company-wide talks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of iwoca and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

  • Holvi Payment Services

    Product Marketing Manager(m/w/x)

    Full-timeWith HomeofficeExperienced
    Berlin
  • LIQID

    Senior Product Manager – Growth & Acquisition(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin, München
  • Tide

    Senior Country Commercial Manager(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin
  • Avaloq

    Product Manager(m/w/x)

    Full-timeWith HomeofficeExperienced
    Berlin
  • GotPhoto

    Product Manager Payments & Fintech(m/w/x)

    Full-timeWith HomeofficeExperienced
    Berlin
View all 100+ similar jobs

Nejo is an AI – results may be incomplete or contain mistakes