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Growth Product Manager · Acquisition Tech(m/w/x)
Designing and testing product-led growth initiatives for German SME lending at a company supporting entrepreneurs. German fluency and strong customer-facing communication skills required. Private GP service, extra birthday day off.
Requirements
- Experience as product manager, growth product manager, or product-led growth ownership
- German fluency and strong customer-facing written communication skills
- Strong analytical capability and experimentation/A/B testing tools experience
- Experience with lead scoring, predictive targeting, or qualification logic models
- Ability to work from first principles, thrive in ambiguity, curiosity, and autonomy
- Experience in fintech, lending, B2B SaaS, or regulated products
- Experience with data science teams or modelling projects
- Knowledge of German SME ecosystem or B2B financial products
- Experience building or working in newly formed teams
Tasks
- Own German acquisition and activation outcomes.
- Identify market opportunities.
- Define product hypotheses.
- Design, build, test, and iterate growth initiatives.
- Build and run experiments.
- Drive initiatives to improve German business engagement.
- Ensure measurable impact on acquisition and conversion.
- Contribute to team vision and operating cadence.
- Understand the German SME lending landscape.
- Understand customer needs and competitive context.
- Translate insights into product problems and opportunities.
- Inform targeting and segmentation strategies.
- Own the acquisition and onboarding roadmap.
- Develop lead scoring systems.
- Develop eligibility checkers.
- Develop onboarding journeys.
- Evolve website content to increase conversion.
- Evolve sign-up flows to increase conversion.
- Evolve decisioning logic to increase conversion.
- Define team priorities, roles, and processes.
- Design, run, and interpret A/B tests.
- Identify opportunities using first-principle reasoning.
- Support opportunity identification with data and research.
- Lead cross-functional initiatives.
- Align stakeholders around goals, hypotheses, and metrics.
- Translate business goals into testable hypotheses.
- Translate business goals into actionable product briefs.
- Establish team operating rhythm, rituals, and processes.
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Tools & Technologies
- A/B testing tools
- lead scoring
- predictive targeting
- qualification logic
Benefits
Flexible Working
- Flexible working hours
Healthcare & Fitness
- Medical insurance
- Private GP service
More Vacation Days
- Extra day off for birthday
- Option to buy or sell annual leave
Workation & Sabbatical
- Unlimited unpaid leave
- One-month fully paid sabbatical
Mental Health Support
- Access to counselling and therapy
Retirement Plans
- 3% Pension contributions
Competitive Pay
- Employee equity incentive scheme
Generous Parental Leave
- Generous parental leave
Childcare
- Nursery tax benefit scheme
Company Vehicle
- Electric car scheme
Company Bike
- Cycle to work scheme
Team Events
- Two company retreats a year
Learning & Development
- Learning and development budget
- Access to learning platforms
Informal Culture
- Company-wide talks
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Growth Product Manager · Acquisition Tech(m/w/x)
Designing and testing product-led growth initiatives for German SME lending at a company supporting entrepreneurs. German fluency and strong customer-facing communication skills required. Private GP service, extra birthday day off.
Requirements
- Experience as product manager, growth product manager, or product-led growth ownership
- German fluency and strong customer-facing written communication skills
- Strong analytical capability and experimentation/A/B testing tools experience
- Experience with lead scoring, predictive targeting, or qualification logic models
- Ability to work from first principles, thrive in ambiguity, curiosity, and autonomy
- Experience in fintech, lending, B2B SaaS, or regulated products
- Experience with data science teams or modelling projects
- Knowledge of German SME ecosystem or B2B financial products
- Experience building or working in newly formed teams
Tasks
- Own German acquisition and activation outcomes.
- Identify market opportunities.
- Define product hypotheses.
- Design, build, test, and iterate growth initiatives.
- Build and run experiments.
- Drive initiatives to improve German business engagement.
- Ensure measurable impact on acquisition and conversion.
- Contribute to team vision and operating cadence.
- Understand the German SME lending landscape.
- Understand customer needs and competitive context.
- Translate insights into product problems and opportunities.
- Inform targeting and segmentation strategies.
- Own the acquisition and onboarding roadmap.
- Develop lead scoring systems.
- Develop eligibility checkers.
- Develop onboarding journeys.
- Evolve website content to increase conversion.
- Evolve sign-up flows to increase conversion.
- Evolve decisioning logic to increase conversion.
- Define team priorities, roles, and processes.
- Design, run, and interpret A/B tests.
- Identify opportunities using first-principle reasoning.
- Support opportunity identification with data and research.
- Lead cross-functional initiatives.
- Align stakeholders around goals, hypotheses, and metrics.
- Translate business goals into testable hypotheses.
- Translate business goals into actionable product briefs.
- Establish team operating rhythm, rituals, and processes.
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Tools & Technologies
- A/B testing tools
- lead scoring
- predictive targeting
- qualification logic
Benefits
Flexible Working
- Flexible working hours
Healthcare & Fitness
- Medical insurance
- Private GP service
More Vacation Days
- Extra day off for birthday
- Option to buy or sell annual leave
Workation & Sabbatical
- Unlimited unpaid leave
- One-month fully paid sabbatical
Mental Health Support
- Access to counselling and therapy
Retirement Plans
- 3% Pension contributions
Competitive Pay
- Employee equity incentive scheme
Generous Parental Leave
- Generous parental leave
Childcare
- Nursery tax benefit scheme
Company Vehicle
- Electric car scheme
Company Bike
- Cycle to work scheme
Team Events
- Two company retreats a year
Learning & Development
- Learning and development budget
- Access to learning platforms
Informal Culture
- Company-wide talks
About the Company
iwoca
Industry
FinancialServices
Description
Das Unternehmen unterstützt Unternehmer*innen bei der optimalen Nutzung ihrer Produkte durch exzellenten Kundenservice.
Not a perfect match?
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