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YEYepoda

Senior Performance Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Optimizing Meta, Google, and TikTok Ads for DTC vegan skincare acquisition. 6+ years DTC/ecommerce performance marketing experience required. Hybrid work, dog-friendly office with free snacks.

Requirements

  • 6+ years performance marketing experience in DTC/ecommerce/consumer business or agency
  • Hands-on experience with Meta Ads Manager and Google Ads
  • Experience with TikTok Ads Manager; Pinterest Ads a plus
  • Familiarity with MTA and attribution tools (Northbeam, Triple Whale, Rockerbox)
  • Solid understanding of GA4; basic understanding of Meta CAPI/server-side setup
  • Advanced Google Sheets/Excel; Looker Studio/Tableau for dashboards; SQL a plus
  • Experience with creative operations tools (Airtable, Notion); Motion App a plus
  • Familiarity with Figma (review/feedback); basic understanding of Shopify funnel dynamics
  • Solid understanding of CAC, LTV, ROAS, blended MER; budget allocation skills
  • Analytical mindset with testing, attribution, and performance reporting experience
  • Strong stakeholder management skills; clear communication of strategy
  • Comfortable working across multiple channels and markets
  • Strong ownership mentality; proactive and independent operation
  • Scaling mindset; ability to build systems, processes, and team capability
  • Fluent in English; native fluency in key European market language preferred

Tasks

  • Manage and optimize performance marketing channels
  • Execute and refine campaigns for efficient customer acquisition
  • Oversee budgets, pacing, and bidding strategies
  • Conduct structured testing on creatives, audiences, and formats
  • Collaborate with the creative team on briefs and feedback
  • Align acquisition with CRM, brand, and analytics teams
  • Translate performance data into actionable insights
  • Maintain performance reporting infrastructure
  • Develop scalable processes and testing frameworks
  • Mentor junior team members with structured feedback
  • Stay informed about platform changes and new opportunities

Work Experience

  • 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishFluent
  • GermanNative
  • FrenchNative
  • ItalianNative

Tools & Technologies

  • Meta Ads Manager
  • Google Ads
  • TikTok Ads Manager
  • Pinterest Ads
  • Northbeam
  • Triple Whale
  • Rockerbox
  • GA4
  • Meta CAPI
  • Google Sheets
  • Excel
  • Looker Studio
  • Tableau
  • SQL
  • Airtable
  • Notion
  • Motion App
  • Figma
  • Shopify

Benefits

Startup Environment

  • Startup environment

Career Advancement

  • Room for professional growth

Informal Culture

  • Dog-friendly office

Snacks & Drinks

  • Free drinks and snacks

Flexible Working

  • Hybrid working

Corporate Discounts

  • Employee discounts

Healthcare & Fitness

  • Urban Sports membership
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yepoda and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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