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SUSunday Natural

Performance Marketing Manager - TikTok(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Building TikTok presence from scratch for natural health products, managing international strategy and 6-7 digit budgets. Deep hands-on expertise in TikTok Ads Manager and ad formats essential. 28 days paid time off, up to 5 days off between Christmas/New Year, Swapfiets bike rental.

Requirements

  • 2-4+ years hands-on e-commerce performance marketing experience
  • Essential experience with TikTok Ads Manager
  • Deep hands-on expertise in TikTok ad formats
  • Strong understanding of brand-formance in full-funnel strategy
  • Proven track record managing 6-7 digit budgets
  • Highly analytical and data-driven mindset
  • Passion for turning creative assets into measurable ROI
  • Experience with GA4, Tableau, Clarisights, or Northbeam/TripleWhale
  • Experience with TikTok Brand Lift Studies
  • Experience with Post-Purchase Surveys
  • Experience with incrementality testing
  • Understanding of social commerce attribution complexities
  • Genuine passion for the TikTok ecosystem
  • Ability to stay ahead of TikTok trends/changes
  • Required English fluency
  • Plus: proficiency in German, French, or Polish

Tasks

  • Build the TikTok presence from scratch
  • Lead new customer acquisition on TikTok
  • Manage and optimize international TikTok strategy
  • Manage and optimize the international TikTok budget
  • Execute the full-funnel TikTok strategy
  • Optimize the full-funnel TikTok strategy
  • Drive new customer acquisition at an efficient CPA
  • Manage and deploy a sizable TikTok budget
  • Make data-driven decisions to scale spend
  • Achieve ambitious growth targets
  • Manage complex TikTok account architecture
  • Master Spark, In-Feed, and Shopping Ads
  • Leverage TikTok Shop features
  • Utilize specialized bidding strategies
  • Own a rigorous creative testing framework
  • Analyze video creative performance
  • Focus on TikTok-first elements (hooks, sounds, CTAs)
  • Utilize TikTok Creative Center insights
  • Act as the single creative point of contact
  • Translate performance data into actionable briefs
  • Fuel the creative asset pipeline
  • Maintain a structured feedback loop
  • Analyze performance data deeply
  • Understand performance trends
  • Identify actionable insights
  • Report performance to leadership
  • Report on attribution challenges to leadership

Work Experience

2 - 5 years

Education

Vocational certificationORBachelor's degreeORMaster's degree

Languages

EnglishBusiness FluentGermanBusiness FluentFrenchBusiness FluentPolishBusiness Fluent

Tools & Technologies

TikTok AdsTikTok Ads ManagerGA4TableauClarisightsNorthbeamTripleWhale

Benefits

Corporate Discounts

  • Product discounts
  • Brand discounts

More Vacation Days

  • 28 days paid time off
  • Up to 5 days off between Christmas and New Year

Healthcare & Fitness

  • Urban Sports Club membership

Company Bike

  • Swapfiets bike rental

Public Transport Subsidies

  • Deutschlandticket subsidy

Modern Office

  • Inviting office spaces

Snacks & Drinks

  • Organic teas and superfoods
  • Regular tea and office parties

Team Events

  • Christmas and summer feasts
  • Influencer events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Sunday Natural and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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