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Channel Factory
3mo ago

Senior Media Buyer(m/w/x)

Hamburg
Full-timeOn-siteSenior

Description

As a Senior Media Buyer, you will drive media buying strategies across various platforms, ensuring campaigns meet client goals while optimizing performance. This role involves mentoring team members, analyzing data for insights, and collaborating with clients and cross-functional teams to enhance digital advertising efforts.

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Requirements

  • •Deep understanding of digital advertising
  • •Excellent analytical skills
  • •Ability to mentor junior team members
  • •Technical lead for tracking pixel/tag troubleshooting
  • •Server-side tracking implementation
  • •Cross-device and third-party verification tools
  • •Subject matter expert in digital media buying
  • •Providing training and mentorship to junior and mid-level buyers
  • •Proactively researching and implementing new media strategies
  • •Implementing new pricing models and bidding techniques

Work Experience

approx. 4 - 6 years

Tasks

  • •Lead media buying strategy and execution across Google Ads, DV360, Meta, TikTok, and Snapchat
  • •Develop data-driven advertising strategies to maximize ROI and meet client objectives
  • •Manage campaign performance and profitability for a portfolio of top-tier clients
  • •Oversee media pacing to ensure full delivery within budget constraints
  • •Implement real-time optimizations to improve campaign performance
  • •Monitor attribution models to assess cross-device performance
  • •Act as a technical lead for tracking pixel and tag troubleshooting
  • •Ensure integration of tracking and measurement tools for brand safety and fraud detection
  • •Analyze campaign data to provide actionable insights for reporting
  • •Provide training and mentorship to junior and mid-level buyers
  • •Improve internal processes and QA standards to enhance execution efficiency
  • •Lead knowledge-sharing sessions on campaign setups and platform features
  • •Partner with CSMs to develop data-driven upsell strategies
  • •Join client meetings to provide technical consultation and recommend optimizations
  • •Collaborate with cross-functional teams to improve campaign execution
  • •Research and implement new media strategies and bidding techniques
  • •Share findings on digital landscape developments with the team
  • •Assist in ad-hoc projects to enhance internal efficiencies and strategies

Languages

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Channel Factory and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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