TOWA
Senior Consultant – MarTech & Customer Data Strategy(m/w/x)
Full-time/Part-timeWith HomeofficeSenior
München
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MEMerkle, a dentsu company
Senior MarTech Consultant (Braze)(m/w/x)
München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Leading marketing automation implementations, designing cross-channel journeys and data schemas for customer experience. Braze or comparable platform experience, with HTML, SQL, Liquid knowledge essential. Overtime recorded from minute one, plus 2 volunteering and 3 wellness days.
Requirements
- Experience with Braze or comparable platforms
- Understanding of digital marketing concepts
- Knowledge of HTML, SQL, and Liquid
- Familiarity with data layers, CDPs, APIs
- Ability to explain complex technical concepts
- Proactive and solution-oriented mindset
- Fluency in German and English
Tasks
- Lead Braze and marketing automation implementations
- Translate business requirements into solution designs
- Create configuration plans and lifecycle programs
- Design cross-channel journeys using Braze Canvas
- Define segmentation logic and data schemas
- Establish event structures and behavioral triggers
- Advise clients on advanced Braze features
- Utilize Liquid templating and Connected Content
- Serve as a subject matter expert in workshops
- Develop MarTech methodologies and reusable frameworks
- Resolve technical challenges with internal teams
- Coach and mentor junior team members
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Braze
- Salesforce
- Adobe
- HubSpot
- HTML
- SQL
- Liquid
- CDPs
- APIs
Benefits
Flexible Working
- Flexible working hours
- Flexitime and home office
Competitive Pay
- Overtime recorded from minute one
Purpose-Driven Work
- 2 additional volunteering days
More Vacation Days
- 3 extra wellness days
- 27 days vacation
Mental Health Support
- Mental Health First Aider
- Employee Assistance program
Sustainability Focus
- CO₂-neutral offices
- Renewable energy offices
Learning & Development
- Training and development opportunities
- In-house dentsu Academy
- 40-hour annual learning allowance
Corporate Discounts
- Corporate benefits platform
Retirement Plans
- Company pension plan
Company Bike
- Bike leasing program
Workation & Sabbatical
- Workation possibility
Bonuses & Incentives
- Referral bonus program
Informal Culture
- Dog-friendly office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merkle, a dentsu company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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MEMerkle, a dentsu company
Senior MarTech Consultant (Braze)(m/w/x)
München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Leading marketing automation implementations, designing cross-channel journeys and data schemas for customer experience. Braze or comparable platform experience, with HTML, SQL, Liquid knowledge essential. Overtime recorded from minute one, plus 2 volunteering and 3 wellness days.
Requirements
- Experience with Braze or comparable platforms
- Understanding of digital marketing concepts
- Knowledge of HTML, SQL, and Liquid
- Familiarity with data layers, CDPs, APIs
- Ability to explain complex technical concepts
- Proactive and solution-oriented mindset
- Fluency in German and English
Tasks
- Lead Braze and marketing automation implementations
- Translate business requirements into solution designs
- Create configuration plans and lifecycle programs
- Design cross-channel journeys using Braze Canvas
- Define segmentation logic and data schemas
- Establish event structures and behavioral triggers
- Advise clients on advanced Braze features
- Utilize Liquid templating and Connected Content
- Serve as a subject matter expert in workshops
- Develop MarTech methodologies and reusable frameworks
- Resolve technical challenges with internal teams
- Coach and mentor junior team members
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Braze
- Salesforce
- Adobe
- HubSpot
- HTML
- SQL
- Liquid
- CDPs
- APIs
Benefits
Flexible Working
- Flexible working hours
- Flexitime and home office
Competitive Pay
- Overtime recorded from minute one
Purpose-Driven Work
- 2 additional volunteering days
More Vacation Days
- 3 extra wellness days
- 27 days vacation
Mental Health Support
- Mental Health First Aider
- Employee Assistance program
Sustainability Focus
- CO₂-neutral offices
- Renewable energy offices
Learning & Development
- Training and development opportunities
- In-house dentsu Academy
- 40-hour annual learning allowance
Corporate Discounts
- Corporate benefits platform
Retirement Plans
- Company pension plan
Company Bike
- Bike leasing program
Workation & Sabbatical
- Workation possibility
Bonuses & Incentives
- Referral bonus program
Informal Culture
- Dog-friendly office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merkle, a dentsu company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Merkle, a dentsu company
Industry
Marketing
Description
Merkle powers the experience economy by integrating creativity, technology, and data to drive real-world impact. They push boundaries in customer experience and have over 35 years of innovation.
Not a perfect match?
- TOWA
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