FREENOW
Senior Marketing Manager(m/w/x)
Full-timeOn-siteSenior
Hamburg, Berlin
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FRFREENOW
Senior Marketing Manager(m/w/x)
Hamburg, Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Executing integrated app install campaigns for multi-mobility services across 9 European markets. 3-5+ years B2C app marketing experience required. Sabbatical and special leave policies.
Requirements
- 3-5+ years B2C marketing experience
- Strong focus on app marketing
- Experience in fast-paced or international environment
- Proven experience scaling user acquisition campaigns
- Experience owning user acquisition campaigns
- Multi-channel campaign experience
- Hands-on agency collaboration experience
- Strong organizational skills
- Strong communication skills
- Ability to manage multiple projects
- Ability to work independently
- Fluent German skills
- Good English skills
- CV submission in English
Tasks
- Support developing the local marketing plan for Germany
- Execute the local marketing plan for Germany
- Plan integrated campaigns
- Execute integrated campaigns
- Drive app installs
- Acquire new users
- Drive engagement of current users
- Drive reactivation of current users
- Manage day-to-day campaign execution
- Coordinate campaign content
- Manage digital ads for campaigns
- Manage campaign timelines
- Support execution of ATL campaigns
- Support execution of BTL campaigns
- Align ATL and BTL campaigns with digital and app growth objectives
- Brief creative agencies
- Coordinate creative agencies
- Collaborate with creative agencies
- Brief media agencies
- Coordinate media agencies
- Collaborate with media agencies
- Ensure campaigns are delivered on time
- Ensure campaigns are delivered on budget
- Ensure campaigns align with brand guidelines
- Monitor campaign performance
- Contribute to post-campaign analysis
- Contribute to campaign learnings
- Work cross-functionally with local stakeholders
- Work cross-functionally with central stakeholders
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Advanced
Tools & Technologies
- B2C marketing
- app marketing
- user acquisition campaigns
- multi-channel campaigns
Benefits
Flexible Working
- Flexible working arrangements
Learning & Development
- LinkedIn Learning
Workation & Sabbatical
- Sabbatical and special leave policies
- Short term EU work policy
Corporate Discounts
- WeRoad partnership
More Vacation Days
- Birthday off
- 24th and 31st December off
Other Benefits
- Mobility Credit
Mental Health Support
- Employee assistance program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of FREENOW and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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FRFREENOW
Senior Marketing Manager(m/w/x)
Hamburg, Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Executing integrated app install campaigns for multi-mobility services across 9 European markets. 3-5+ years B2C app marketing experience required. Sabbatical and special leave policies.
Requirements
- 3-5+ years B2C marketing experience
- Strong focus on app marketing
- Experience in fast-paced or international environment
- Proven experience scaling user acquisition campaigns
- Experience owning user acquisition campaigns
- Multi-channel campaign experience
- Hands-on agency collaboration experience
- Strong organizational skills
- Strong communication skills
- Ability to manage multiple projects
- Ability to work independently
- Fluent German skills
- Good English skills
- CV submission in English
Tasks
- Support developing the local marketing plan for Germany
- Execute the local marketing plan for Germany
- Plan integrated campaigns
- Execute integrated campaigns
- Drive app installs
- Acquire new users
- Drive engagement of current users
- Drive reactivation of current users
- Manage day-to-day campaign execution
- Coordinate campaign content
- Manage digital ads for campaigns
- Manage campaign timelines
- Support execution of ATL campaigns
- Support execution of BTL campaigns
- Align ATL and BTL campaigns with digital and app growth objectives
- Brief creative agencies
- Coordinate creative agencies
- Collaborate with creative agencies
- Brief media agencies
- Coordinate media agencies
- Collaborate with media agencies
- Ensure campaigns are delivered on time
- Ensure campaigns are delivered on budget
- Ensure campaigns align with brand guidelines
- Monitor campaign performance
- Contribute to post-campaign analysis
- Contribute to campaign learnings
- Work cross-functionally with local stakeholders
- Work cross-functionally with central stakeholders
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Advanced
Tools & Technologies
- B2C marketing
- app marketing
- user acquisition campaigns
- multi-channel campaigns
Benefits
Flexible Working
- Flexible working arrangements
Learning & Development
- LinkedIn Learning
Workation & Sabbatical
- Sabbatical and special leave policies
- Short term EU work policy
Corporate Discounts
- WeRoad partnership
More Vacation Days
- Birthday off
- 24th and 31st December off
Other Benefits
- Mobility Credit
Mental Health Support
- Employee assistance program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of FREENOW and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
FREENOW
Industry
Transportation
Description
The company empowers smarter mobility decisions, helping people to move freely and cities to thrive.
Not a perfect match?
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