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Senior Marketing Manager (EMEA)(m/w/x)
Developing and executing EMEA marketing and events strategy for employee experience platform. 7+ years B2B SaaS regional marketing experience required. Employee share options, personal development programs.
Requirements
- 7+ years B2B SaaS marketing experience
- Regional or field marketing focus
- Create and execute regional marketing strategies
- Thrive in international organization
- Value diverse viewpoints and experiences
- Innovation and creativity mindset
- Willingness to experiment and take risks
- Strong analytical skills
- Exceptional collaboration and communication skills
- Influence cross-functional teams without authority
- Understanding of scaling new logo and expansion
- Balance high-touch field activity with global digital plays
- Speak German or another European language
- Working experience in DACH/BLX/European markets
- Willingness to travel as required
- Familiarity with HR tech and HR buyer
- Align programs to engagement, performance, development use cases
- Experience with regional partners and third-party events
Tasks
- Develop and execute marketing and events strategy for EMEA
- Translate global campaign strategy into regional events and campaigns
- Work with global ABM and DG teams to localize content and messaging
- Plan and execute regional events, trade shows, and webinars
- Create impactful brand experiences and generate high-quality leads
- Drive pipeline creation and management for new logos and expansion
- Collaborate with Sales, SDRs, People Science, and customer success teams
- Synchronize marketing efforts with business goals
- Co-plan quarterly activities and run retrospectives
- Ensure rigorous post-event follow-up and lead nurturing
- Apply business acumen to shape marketing plans
- Provide feedback on regional messaging to global teams
- Advocate for regional needs and priorities
- Leverage local partners for joint events and webinars
- Track and analyze key performance indicators (KPIs)
- Use data-driven insights to improve marketing programs
- Manage budget to demonstrate ROI
- Make trade-offs to maximize program impact
- Manage local vendor relationships and event logistics
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Salesforce
- HubSpot
- webinar tools
- ABM tools
- Splash
- 6Sense
Benefits
Competitive Pay
- Employee Share Options Program
Learning & Development
- Personal and professional development programs
Mental Health Support
- Mental wellbeing and coaching support
- Quarterly wellbeing pauses
Additional Allowances
- Monthly Camper Life Allowance
- Work from home office budget
Team Events
- Team building budgets
More Vacation Days
- Extended year-end breaks
Generous Parental Leave
- Parental leave and in-work support
Social Impact
- Social Impact Days
- Ally communities
- Commitment to Anti-Racism
Modern Equipment
- MacBooks
Healthcare & Fitness
- Medical insurance coverage
Other Benefits
- Employee Resource Groups
- Reasonable accommodations for disability
Not a perfect match?
- ParloaFull-timeWith HomeofficeExperiencedBerlin
- Parloa
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Full-timeWith HomeofficeSeniorBerlin - A11
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Senior Marketing Manager (EMEA)(m/w/x)
Developing and executing EMEA marketing and events strategy for employee experience platform. 7+ years B2B SaaS regional marketing experience required. Employee share options, personal development programs.
Requirements
- 7+ years B2B SaaS marketing experience
- Regional or field marketing focus
- Create and execute regional marketing strategies
- Thrive in international organization
- Value diverse viewpoints and experiences
- Innovation and creativity mindset
- Willingness to experiment and take risks
- Strong analytical skills
- Exceptional collaboration and communication skills
- Influence cross-functional teams without authority
- Understanding of scaling new logo and expansion
- Balance high-touch field activity with global digital plays
- Speak German or another European language
- Working experience in DACH/BLX/European markets
- Willingness to travel as required
- Familiarity with HR tech and HR buyer
- Align programs to engagement, performance, development use cases
- Experience with regional partners and third-party events
Tasks
- Develop and execute marketing and events strategy for EMEA
- Translate global campaign strategy into regional events and campaigns
- Work with global ABM and DG teams to localize content and messaging
- Plan and execute regional events, trade shows, and webinars
- Create impactful brand experiences and generate high-quality leads
- Drive pipeline creation and management for new logos and expansion
- Collaborate with Sales, SDRs, People Science, and customer success teams
- Synchronize marketing efforts with business goals
- Co-plan quarterly activities and run retrospectives
- Ensure rigorous post-event follow-up and lead nurturing
- Apply business acumen to shape marketing plans
- Provide feedback on regional messaging to global teams
- Advocate for regional needs and priorities
- Leverage local partners for joint events and webinars
- Track and analyze key performance indicators (KPIs)
- Use data-driven insights to improve marketing programs
- Manage budget to demonstrate ROI
- Make trade-offs to maximize program impact
- Manage local vendor relationships and event logistics
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Salesforce
- HubSpot
- webinar tools
- ABM tools
- Splash
- 6Sense
Benefits
Competitive Pay
- Employee Share Options Program
Learning & Development
- Personal and professional development programs
Mental Health Support
- Mental wellbeing and coaching support
- Quarterly wellbeing pauses
Additional Allowances
- Monthly Camper Life Allowance
- Work from home office budget
Team Events
- Team building budgets
More Vacation Days
- Extended year-end breaks
Generous Parental Leave
- Parental leave and in-work support
Social Impact
- Social Impact Days
- Ally communities
- Commitment to Anti-Racism
Modern Equipment
- MacBooks
Healthcare & Fitness
- Medical insurance coverage
Other Benefits
- Employee Resource Groups
- Reasonable accommodations for disability
About the Company
Culture Amp
Industry
Marketing
Description
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work.
Not a perfect match?
- Parloa
EMEA Field Marketing Manager(m/w/x)
Full-timeWith HomeofficeExperiencedBerlin - Parloa
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Revenue Marketing Manager - DACH/NORDICS/BENELUX(m/w/x)
Full-timeWith HomeofficeSeniorBerlin