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Senior Marketing Manager(m/w/x)
German marketing strategy for legal professionals, building demand generation for Tech-Unicorns in Europe. 5+ years B2B marketing, demand generation experience, and native German skills required. Equity participation and performance bonuses.
Requirements
- 5+ years B2B marketing experience
- Experience in demand generation and performance marketing
- Founder mentality and comfort with ambiguity
- Project management and budget management skills
- Native-level German and fluent English skills
- Familiarity with modern marketing and event tools
Tasks
- Own and execute the German marketing strategy
- Build a demand generation engine for qualified pipeline
- Translate global positioning into local messaging for legal professionals
- Drive brand awareness across digital and event channels
- Manage partnerships within the German legal-tech ecosystem
- Collaborate with Sales, Product, and Founders on commercial goals
- Develop integrated marketing campaigns across multiple platforms
- Optimize performance on LinkedIn and Google paid channels
- Plan the company’s presence at industry conferences and meetups
- Create and localize content for German legal audiences
- Track marketing KPIs, pipeline contribution, and ROI
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- CRM
- HubSpot
- LinkedIn Campaign Manager
- Luma
- Brella
Benefits
Flexible Working
- Hybrid work setting
Competitive Pay
- Equity participation
Bonuses & Incentives
- Performance bonuses
Informal Culture
- Ambitious, smart, international team
Career Advancement
- Growth opportunities
Team Events
- Regular team retreats
- Regular off-sites
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Senior Marketing Manager(m/w/x)
German marketing strategy for legal professionals, building demand generation for Tech-Unicorns in Europe. 5+ years B2B marketing, demand generation experience, and native German skills required. Equity participation and performance bonuses.
Requirements
- 5+ years B2B marketing experience
- Experience in demand generation and performance marketing
- Founder mentality and comfort with ambiguity
- Project management and budget management skills
- Native-level German and fluent English skills
- Familiarity with modern marketing and event tools
Tasks
- Own and execute the German marketing strategy
- Build a demand generation engine for qualified pipeline
- Translate global positioning into local messaging for legal professionals
- Drive brand awareness across digital and event channels
- Manage partnerships within the German legal-tech ecosystem
- Collaborate with Sales, Product, and Founders on commercial goals
- Develop integrated marketing campaigns across multiple platforms
- Optimize performance on LinkedIn and Google paid channels
- Plan the company’s presence at industry conferences and meetups
- Create and localize content for German legal audiences
- Track marketing KPIs, pipeline contribution, and ROI
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- CRM
- HubSpot
- LinkedIn Campaign Manager
- Luma
- Brella
Benefits
Flexible Working
- Hybrid work setting
Competitive Pay
- Equity participation
Bonuses & Incentives
- Performance bonuses
Informal Culture
- Ambitious, smart, international team
Career Advancement
- Growth opportunities
Team Events
- Regular team retreats
- Regular off-sites
About the Company
A11
Industry
IT
Description
Das Unternehmen A11 ist ein Wachstumstreiber für Tech-Unicorns in Europa und bietet Expertise in Business Performance.
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- Libra Technology GmbH
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