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Senior Marketing Manager, App Growth(m/w/x)
Global paid acquisition strategy and execution across Meta, Google, TikTok, and Apple Search Ads for a travel booking platform. 6+ years mobile user acquisition and attribution expertise required. 30-day work from anywhere policy, annual personal growth budget.
Requirements
- 6+ years mobile user acquisition experience
- Expertise in Meta and Google Ads
- Knowledge of mobile measurement and attribution
- Experience with ASO and A/B testing
- Strategic mindset and execution planning
- Analytical excellence and decision-making
- Project and stakeholder management skills
- Strong collaboration and communication skills
- Berlin-based or willingness to relocate
Tasks
- Develop a global paid acquisition strategy
- Execute growth strategies across Meta and Google
- Manage TikTok and Apple Search Ads campaigns
- Drive app installs and user quality
- Build and test user acquisition campaigns
- Scale performance marketing across key channels
- Contribute to 6-12 month growth planning
- Maintain a 3-month view of hypotheses
- Optimize targeting and bidding strategies
- Maximize ROAS and drive efficient growth
- Solve complex paid acquisition challenges quickly
- Balance strategic planning with agile execution
- Collaborate with marketing and product teams
- Coordinate with data and creative teams
- Manage stakeholders to align with growth initiatives
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Google App Campaigns
- TikTok
- Apple Search Ads
- Adjust
- AppsFlyer
- ASO
Benefits
Flexible Working
- Hybrid work model
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
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Senior Marketing Manager, App Growth(m/w/x)
Global paid acquisition strategy and execution across Meta, Google, TikTok, and Apple Search Ads for a travel booking platform. 6+ years mobile user acquisition and attribution expertise required. 30-day work from anywhere policy, annual personal growth budget.
Requirements
- 6+ years mobile user acquisition experience
- Expertise in Meta and Google Ads
- Knowledge of mobile measurement and attribution
- Experience with ASO and A/B testing
- Strategic mindset and execution planning
- Analytical excellence and decision-making
- Project and stakeholder management skills
- Strong collaboration and communication skills
- Berlin-based or willingness to relocate
Tasks
- Develop a global paid acquisition strategy
- Execute growth strategies across Meta and Google
- Manage TikTok and Apple Search Ads campaigns
- Drive app installs and user quality
- Build and test user acquisition campaigns
- Scale performance marketing across key channels
- Contribute to 6-12 month growth planning
- Maintain a 3-month view of hypotheses
- Optimize targeting and bidding strategies
- Maximize ROAS and drive efficient growth
- Solve complex paid acquisition challenges quickly
- Balance strategic planning with agile execution
- Collaborate with marketing and product teams
- Coordinate with data and creative teams
- Manage stakeholders to align with growth initiatives
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Google App Campaigns
- TikTok
- Apple Search Ads
- Adjust
- AppsFlyer
- ASO
Benefits
Flexible Working
- Hybrid work model
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
GetYourGuide
Industry
Tourism
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
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