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AUAutoScout24

Senior Marketing Data Analyst(m/w/x)

München
Full-timeOn-siteSenior
AI/ML
Data Science

Designing scalable data models and pipelines for online marketplaces. 4+ years marketing analytics experience required. Dashboard development and campaign optimization.

Requirements

  • 4+ years marketing analytics experience
  • Experience in online marketplaces, B2C or B2B
  • Strong grasp of online/app marketing
  • Campaign optimization and budget allocation
  • Proficiency in SQL
  • Experience building data pipelines and ELT
  • Familiarity with cloud platforms
  • Strong experience with BI and dashboarding tools
  • Solid understanding of data visualization best practices
  • Deep understanding of Google Analytics
  • Deep understanding of MMPs
  • Deep understanding of major ad platforms
  • Understanding of tracking systems and reporting
  • Translate complex data to recommendations
  • Communicate with non-technical audiences
  • Outstanding attention to detail
  • Strong analytical mindset
  • Grasp of statistical concepts
  • Proactively lead analytics initiatives
  • Independently lead analytics initiatives
  • Collaborative, multi-level organization experience
  • Proactive approach to integrating AI tools
  • Curiosity about AI improving data work
  • Excellent verbal English skills
  • Excellent written English skills
  • Web/app marketing attribution experience
  • Budget planning or forecasting models experience

Tasks

  • Design scalable data models and pipelines
  • Integrate and manage marketing data across channels
  • Build and maintain engaging dashboards
  • Monitor demand, user acquisition, and marketing efficiency
  • Follow best practices in data visualization
  • Empower marketing teams with self-service analytics
  • Curate reliable data sources
  • Build automated, scalable data solutions
  • Work closely with online, app, and offline marketing teams
  • Deliver insights and recommendations
  • Optimize multi-channel efforts, media planning, budget allocation, and user acquisition
  • Partner with fellow analysts
  • Evaluate performance across key platforms
  • Translate findings into strategy
  • Lead exploratory analytics projects
  • Develop new KPIs
  • Conduct A/B testing
  • Perform incrementality studies
  • Measure offline impact
  • Model attribution
  • Contribute technical expertise
  • Provide business judgment
  • Conduct deep-dive analyses and reports
  • Lead multi-disciplinary projects
  • Manage project timelines
  • Communicate with stakeholders
  • Leverage AI tools and automation
  • Increase efficiency, quality, and scale of analytical work
  • Automate data preparation, insight generation, reporting, and stakeholder communication

Work Experience

  • 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • SQL
  • Airflow
  • dbt
  • BigQuery
  • Redshift
  • Snowflake
  • Tableau
  • QuickSight
  • PowerBI
  • Google Analytics
  • Adjust
  • AppsFlyer
  • Google Ads
  • Meta Ads
  • Criteo
  • Google Search Console
  • Google Tag Manager
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AutoScout24 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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