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Senior Marketing Analyst(m/w/x)
Optimizing Shopify platform performance for DTC e-commerce, focusing on CAC, MTA, and PDP conversion. Direct experience with analytics for €100M+ GMV brands required. Investor-funded compensation in a fast-growing healthtech environment.
Requirements
- Experience with data at scale
- Treat analytics as a product
- Focus on commercial outcomes
- Direct experience operating analytics for DTC/e-commerce business at or beyond €100M GMV
- Growth/Marketing Analyst at a €100M+ brand
- Lead Agency Analyst owning end-to-end model and recommendation layer for €100M+ client
- Experience with failure modes at scale
- Advanced SQL (raw events)
- Experience with modern warehouses (BigQuery/Snowflake/dbt)
- Python/R for complex modeling and AI workflows
- Use of Claude/Cursor for output enhancement
- Hands-on with Shopify
- Hands-on with Klaviyo
- Hands-on with Meta/Google Ads
- Hands-on with attribution layers (Klar, Northbeam, Triple Whale)
- Expert in MMM
- Expert in MTA
- Expert in incrementality testing
- Knowledge of which lever to pull and when a test is statistically valid
- Self-directed
- Commercially minded
- Fluent in English
- German language skills (plus)
- Veteran of high-GMV environments
Tasks
- Own monthly CAC and MTA models
- Advise on optimal spend allocation
- Identify channel saturation and creative fatigue
- Optimize PDP performance using data
- Improve recommendation logic and checkout flows
- Surface hidden friction in prescription steps
- Lead test backlog with E-com Manager
- Ensure experiments have defined parameters
- Write SQL and dbt models for core dashboards
- Define specs for Engineering
- Conduct quarterly tracking pipeline audits
- Ensure budget decisions are based on trusted data
- Analyze LTV and repurchase rates
- Measure time-to-second-order
- Drive long-term growth
- Build operational patient segmentations
- Measure Klaviyo flow performance
- Enforce rigorous testing standards
- Maintain central library of learnings
- Design regional holdouts
- Measure brand and influencer spend impact
Work Experience
- 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- SQL
- BigQuery
- Snowflake
- dbt
- Python
- R
- Claude
- Cursor
- Shopify
- Klaviyo
- Meta Ads
- Google Ads
- Klar
- Northbeam
- Triple Whale
- MMM
- MTA
Benefits
Competitive Pay
- Investor-funded compensation
Healthcare & Fitness
- Fast-growing healthtech environment
Other Benefits
- Zero context-switching
- Focus on Shopify platform
- High autonomy
- AI-augmented workflows
Informal Culture
- High-trust environment
- No layers of management
Startup Environment
- Daily collaboration with CPO
- AI-first culture
Career Advancement
- Clear advancement paths
Learning & Development
- Lead Shopify Engineer path
Mentorship & Coaching
- Head of Frontend Engineering path
Flexible Working
- Flexible location
- Hamburg office option
- Remote work within Germany
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Senior Marketing Analyst(m/w/x)
Optimizing Shopify platform performance for DTC e-commerce, focusing on CAC, MTA, and PDP conversion. Direct experience with analytics for €100M+ GMV brands required. Investor-funded compensation in a fast-growing healthtech environment.
Requirements
- Experience with data at scale
- Treat analytics as a product
- Focus on commercial outcomes
- Direct experience operating analytics for DTC/e-commerce business at or beyond €100M GMV
- Growth/Marketing Analyst at a €100M+ brand
- Lead Agency Analyst owning end-to-end model and recommendation layer for €100M+ client
- Experience with failure modes at scale
- Advanced SQL (raw events)
- Experience with modern warehouses (BigQuery/Snowflake/dbt)
- Python/R for complex modeling and AI workflows
- Use of Claude/Cursor for output enhancement
- Hands-on with Shopify
- Hands-on with Klaviyo
- Hands-on with Meta/Google Ads
- Hands-on with attribution layers (Klar, Northbeam, Triple Whale)
- Expert in MMM
- Expert in MTA
- Expert in incrementality testing
- Knowledge of which lever to pull and when a test is statistically valid
- Self-directed
- Commercially minded
- Fluent in English
- German language skills (plus)
- Veteran of high-GMV environments
Tasks
- Own monthly CAC and MTA models
- Advise on optimal spend allocation
- Identify channel saturation and creative fatigue
- Optimize PDP performance using data
- Improve recommendation logic and checkout flows
- Surface hidden friction in prescription steps
- Lead test backlog with E-com Manager
- Ensure experiments have defined parameters
- Write SQL and dbt models for core dashboards
- Define specs for Engineering
- Conduct quarterly tracking pipeline audits
- Ensure budget decisions are based on trusted data
- Analyze LTV and repurchase rates
- Measure time-to-second-order
- Drive long-term growth
- Build operational patient segmentations
- Measure Klaviyo flow performance
- Enforce rigorous testing standards
- Maintain central library of learnings
- Design regional holdouts
- Measure brand and influencer spend impact
Work Experience
- 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- SQL
- BigQuery
- Snowflake
- dbt
- Python
- R
- Claude
- Cursor
- Shopify
- Klaviyo
- Meta Ads
- Google Ads
- Klar
- Northbeam
- Triple Whale
- MMM
- MTA
Benefits
Competitive Pay
- Investor-funded compensation
Healthcare & Fitness
- Fast-growing healthtech environment
Other Benefits
- Zero context-switching
- Focus on Shopify platform
- High autonomy
- AI-augmented workflows
Informal Culture
- High-trust environment
- No layers of management
Startup Environment
- Daily collaboration with CPO
- AI-first culture
Career Advancement
- Clear advancement paths
Learning & Development
- Lead Shopify Engineer path
Mentorship & Coaching
- Head of Frontend Engineering path
Flexible Working
- Flexible location
- Hamburg office option
- Remote work within Germany
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Healthtech Ventures (HTV)
Industry
Healthcare
Description
HTV is a leading German digital health company operating telemedicine platforms to make healthcare more accessible, efficient, and patient-centered.
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