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SPSpire

Senior Manager, Digital Marketing & Channel(m/w/x)

München
Full-timeOn-siteSenior

Digital marketing for a multi-purpose satellite constellation, executing high-impact activities for analytics products. 5-8+ years B2B marketing in SaaS/aerospace, with proven commercial/governmental strategy success required. Name Your Satellite Program and Launch Attendance.

Requirements

  • Strategic thinking, hands-on execution, digital craftsmanship
  • 5-8+ years digital B2B marketing experience (SaaS, analytics, aerospace, or technology-driven industries)
  • Proven success building engaging digital strategies
  • Strong experience with marketing automation, CRM integration, analytics tools, paid media, Martech ecosystems
  • Ability to manage/optimize websites, improve technical content, drive pipeline growth
  • Deep analytical skills, data-driven approach (testing, optimization, insights)
  • Strong leadership skills, team/partner mentoring experience
  • Experience coordinating SDR workflows or demand-to-SDR handover (plus)
  • Innovative, self-driven, comfort in fast-paced global organization
  • Fluent German and English; additional languages (plus)

Tasks

  • Set strategic digital direction.
  • Execute high-impact digital activities.
  • Drive excellence in digital operations.
  • Mentor colleagues on digital expertise.
  • Elevate digital and channel engine performance.
  • Lead Junior Social Media Marketing Manager.
  • Lead SDR within the digital pipeline flow.
  • Provide dotted-line leadership to the Website Lead.
  • Build and operate the digital engine for pipeline objectives.
  • Drive brand visibility and customer acquisition.
  • Execute Marketing Activation, Brand, Digital Strategy, and Sales Ops responsibilities.
  • Collaborate with Sales and cross-functional partners.
  • Ensure digital activities align with corporate strategy, Growth Marketing objectives, and regional needs.
  • Design, implement, and optimize multi-channel strategies for commercial and governmental buyers.
  • Own and optimize all digital channels (paid, owned, earned) for awareness, engagement, and conversion.
  • Coach Junior Social Media Marketing Manager on channel operations, campaign execution, and performance.
  • Oversee SDR Manager and channel push strategy.
  • Manage lead routing, qualification standards, and follow-up sequences.
  • Ensure seamless channel-to-SDR handover.
  • Improve funnel velocity across all business lines.
  • Own, manage, and continuously improve the global Spire website.
  • Ensure UX and content align with digital acquisition strategy.
  • Improve conversion paths across commercial and government journeys.
  • Support product launches and high-value landing pages.
  • Establish a performance-driven roadmap and operational cadence.
  • Define and monitor digital excellence KPIs with SalesOps.
  • Extract insights from data.
  • Continuously optimize campaigns.
  • Increase demand capture.
  • Deliver measurable pipeline impact across markets.
  • Build and optimize landing pages for campaigns and government programs.
  • Manage and improve HubSpot campaigns, workflows, email journeys, and lead scoring.
  • Run paid advertising campaigns (search, display, LinkedIn, retargeting).
  • Execute SEO optimizations, technical fixes, and structural enhancements.
  • Create and test email journeys and nurture sequences.
  • Run A/B tests for messaging, CTAs, layouts, and creative.
  • Publish and maintain digital content with Brand & Content.
  • Coach team on digital best practices and operational excellence.
  • Collaborate with Marketing Activation, Brand, SalesOps, Sales, IT, Compliance, and regional field teams.
  • Ensure digital marketing supports all lifecycle stages.
  • Lead cross-functional digital initiatives.
  • Act as subject-matter expert for digital and channel topics.
  • Guide stakeholders through influence and expertise.
  • Support team members through results-driven direction.

Work Experience

  • 5 - 8 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Benefits

Other Benefits

  • Name Your Satellite Program

Startup Environment

  • Launch Attendance

More Vacation Days

  • Generous Time Off Policy

Learning & Development

  • Education Assistance Program

Mental Health Support

  • Employee Assistance Program

Competitive Pay

  • Employee Stock Purchase Program

Generous Parental Leave

  • Family Leave

Healthcare & Fitness

  • Fitness Reimbursement

Bonuses & Incentives

  • Employee Referral Program

Snacks & Drinks

  • Healthy office snacks and beverages
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Spire and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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