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Senior Manager, Digital Marketing & Channel(m/w/x)
Digital marketing for a multi-purpose satellite constellation, executing high-impact activities for analytics products. 5-8+ years B2B marketing in SaaS/aerospace, with proven commercial/governmental strategy success required. Name Your Satellite Program and Launch Attendance.
Requirements
- Strategic thinking, hands-on execution, digital craftsmanship
- 5-8+ years digital B2B marketing experience (SaaS, analytics, aerospace, or technology-driven industries)
- Proven success building engaging digital strategies
- Strong experience with marketing automation, CRM integration, analytics tools, paid media, Martech ecosystems
- Ability to manage/optimize websites, improve technical content, drive pipeline growth
- Deep analytical skills, data-driven approach (testing, optimization, insights)
- Strong leadership skills, team/partner mentoring experience
- Experience coordinating SDR workflows or demand-to-SDR handover (plus)
- Innovative, self-driven, comfort in fast-paced global organization
- Fluent German and English; additional languages (plus)
Tasks
- Set strategic digital direction.
- Execute high-impact digital activities.
- Drive excellence in digital operations.
- Mentor colleagues on digital expertise.
- Elevate digital and channel engine performance.
- Lead Junior Social Media Marketing Manager.
- Lead SDR within the digital pipeline flow.
- Provide dotted-line leadership to the Website Lead.
- Build and operate the digital engine for pipeline objectives.
- Drive brand visibility and customer acquisition.
- Execute Marketing Activation, Brand, Digital Strategy, and Sales Ops responsibilities.
- Collaborate with Sales and cross-functional partners.
- Ensure digital activities align with corporate strategy, Growth Marketing objectives, and regional needs.
- Design, implement, and optimize multi-channel strategies for commercial and governmental buyers.
- Own and optimize all digital channels (paid, owned, earned) for awareness, engagement, and conversion.
- Coach Junior Social Media Marketing Manager on channel operations, campaign execution, and performance.
- Oversee SDR Manager and channel push strategy.
- Manage lead routing, qualification standards, and follow-up sequences.
- Ensure seamless channel-to-SDR handover.
- Improve funnel velocity across all business lines.
- Own, manage, and continuously improve the global Spire website.
- Ensure UX and content align with digital acquisition strategy.
- Improve conversion paths across commercial and government journeys.
- Support product launches and high-value landing pages.
- Establish a performance-driven roadmap and operational cadence.
- Define and monitor digital excellence KPIs with SalesOps.
- Extract insights from data.
- Continuously optimize campaigns.
- Increase demand capture.
- Deliver measurable pipeline impact across markets.
- Build and optimize landing pages for campaigns and government programs.
- Manage and improve HubSpot campaigns, workflows, email journeys, and lead scoring.
- Run paid advertising campaigns (search, display, LinkedIn, retargeting).
- Execute SEO optimizations, technical fixes, and structural enhancements.
- Create and test email journeys and nurture sequences.
- Run A/B tests for messaging, CTAs, layouts, and creative.
- Publish and maintain digital content with Brand & Content.
- Coach team on digital best practices and operational excellence.
- Collaborate with Marketing Activation, Brand, SalesOps, Sales, IT, Compliance, and regional field teams.
- Ensure digital marketing supports all lifecycle stages.
- Lead cross-functional digital initiatives.
- Act as subject-matter expert for digital and channel topics.
- Guide stakeholders through influence and expertise.
- Support team members through results-driven direction.
Work Experience
- 5 - 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Other Benefits
- Name Your Satellite Program
Startup Environment
- Launch Attendance
More Vacation Days
- Generous Time Off Policy
Learning & Development
- Education Assistance Program
Mental Health Support
- Employee Assistance Program
Competitive Pay
- Employee Stock Purchase Program
Generous Parental Leave
- Family Leave
Healthcare & Fitness
- Fitness Reimbursement
Bonuses & Incentives
- Employee Referral Program
Snacks & Drinks
- Healthy office snacks and beverages
Not a perfect match?
- SpireFull-timeOn-siteJuniorMünchen
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Senior Manager, Digital Marketing & Channel(m/w/x)
Digital marketing for a multi-purpose satellite constellation, executing high-impact activities for analytics products. 5-8+ years B2B marketing in SaaS/aerospace, with proven commercial/governmental strategy success required. Name Your Satellite Program and Launch Attendance.
Requirements
- Strategic thinking, hands-on execution, digital craftsmanship
- 5-8+ years digital B2B marketing experience (SaaS, analytics, aerospace, or technology-driven industries)
- Proven success building engaging digital strategies
- Strong experience with marketing automation, CRM integration, analytics tools, paid media, Martech ecosystems
- Ability to manage/optimize websites, improve technical content, drive pipeline growth
- Deep analytical skills, data-driven approach (testing, optimization, insights)
- Strong leadership skills, team/partner mentoring experience
- Experience coordinating SDR workflows or demand-to-SDR handover (plus)
- Innovative, self-driven, comfort in fast-paced global organization
- Fluent German and English; additional languages (plus)
Tasks
- Set strategic digital direction.
- Execute high-impact digital activities.
- Drive excellence in digital operations.
- Mentor colleagues on digital expertise.
- Elevate digital and channel engine performance.
- Lead Junior Social Media Marketing Manager.
- Lead SDR within the digital pipeline flow.
- Provide dotted-line leadership to the Website Lead.
- Build and operate the digital engine for pipeline objectives.
- Drive brand visibility and customer acquisition.
- Execute Marketing Activation, Brand, Digital Strategy, and Sales Ops responsibilities.
- Collaborate with Sales and cross-functional partners.
- Ensure digital activities align with corporate strategy, Growth Marketing objectives, and regional needs.
- Design, implement, and optimize multi-channel strategies for commercial and governmental buyers.
- Own and optimize all digital channels (paid, owned, earned) for awareness, engagement, and conversion.
- Coach Junior Social Media Marketing Manager on channel operations, campaign execution, and performance.
- Oversee SDR Manager and channel push strategy.
- Manage lead routing, qualification standards, and follow-up sequences.
- Ensure seamless channel-to-SDR handover.
- Improve funnel velocity across all business lines.
- Own, manage, and continuously improve the global Spire website.
- Ensure UX and content align with digital acquisition strategy.
- Improve conversion paths across commercial and government journeys.
- Support product launches and high-value landing pages.
- Establish a performance-driven roadmap and operational cadence.
- Define and monitor digital excellence KPIs with SalesOps.
- Extract insights from data.
- Continuously optimize campaigns.
- Increase demand capture.
- Deliver measurable pipeline impact across markets.
- Build and optimize landing pages for campaigns and government programs.
- Manage and improve HubSpot campaigns, workflows, email journeys, and lead scoring.
- Run paid advertising campaigns (search, display, LinkedIn, retargeting).
- Execute SEO optimizations, technical fixes, and structural enhancements.
- Create and test email journeys and nurture sequences.
- Run A/B tests for messaging, CTAs, layouts, and creative.
- Publish and maintain digital content with Brand & Content.
- Coach team on digital best practices and operational excellence.
- Collaborate with Marketing Activation, Brand, SalesOps, Sales, IT, Compliance, and regional field teams.
- Ensure digital marketing supports all lifecycle stages.
- Lead cross-functional digital initiatives.
- Act as subject-matter expert for digital and channel topics.
- Guide stakeholders through influence and expertise.
- Support team members through results-driven direction.
Work Experience
- 5 - 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Other Benefits
- Name Your Satellite Program
Startup Environment
- Launch Attendance
More Vacation Days
- Generous Time Off Policy
Learning & Development
- Education Assistance Program
Mental Health Support
- Employee Assistance Program
Competitive Pay
- Employee Stock Purchase Program
Generous Parental Leave
- Family Leave
Healthcare & Fitness
- Fitness Reimbursement
Bonuses & Incentives
- Employee Referral Program
Snacks & Drinks
- Healthy office snacks and beverages
About the Company
Spire
Industry
Science
Description
Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites.
Not a perfect match?
- Spire
Junior Social Media & Content Manager(m/w/x)
Full-timeOn-siteJuniorMünchen - Discovery Global
VP Marketing - Discovery Global(m/w/x)
Full-timeOn-siteSeniorMünchen - CYBEX
Director Digital Marketing & CRM (E-commerce)(m/w/x)
Full-timeOn-siteManagementMünchen - Planet A Foods GmbH
B2B Marketing Manager(m/w/x)
Full-timeOn-siteExperiencedMünchen - UNIO Enterprise
Senior Product Manager(m/w/x)
Full-timeOn-siteManagementMünchen