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N2N26

Senior Lead – Brand & Social(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Defining and leading global brand-social strategy for a digital banking platform. Social-native strategist with 9+ years of experience building "talked-about" brands required. Personal development budget, work-from-home stipend, and wellness discounts.

Requirements

  • 9+ years leading brand and social teams
  • Track record building "talked-about" brands in fintech, tech, or high-growth consumer sectors
  • Social-native strategist
  • Understanding social as primary driver of brand equity
  • Ability to build community, not just following
  • Brand governance at scale
  • Proven ownership of brand identity and global strategy
  • Experience in fast-paced, cross-functional environment
  • Expert brief-writer
  • Ability to distill complex goals into simple, provocative creative briefs
  • Inspiring social-first thinking
  • Analytical and outcome-oriented
  • Comfortable with brand-lift studies and social analytics
  • Using data to defend creative bets to senior leadership
  • Leadership and coaching experience
  • Experience managing diverse teams
  • Fostering culture of curiosity and commercial accountability
  • Strategic and structured
  • Comfortable operating at intersection of brand, product, and growth
  • Analytical and outcome-driven
  • Focused on metrics, ROI, and measurable impact
  • Globally minded
  • Culturally fluent
  • Customer-centric
  • Collaborative
  • Able to work across functions without micromanaging creative execution
  • Proactive, curious, and comfortable challenging status quo
  • Bias for action and delivery
  • Maintaining strategic clarity

Tasks

  • Define brand-social ecosystem
  • Build unified strategy for brand and social
  • Inform brand evolution with social insights
  • Lead global brand campaigns
  • Ensure campaigns are insight-led and culturally resonant
  • Execute global social media presence
  • Transform positioning into vibrant content engine
  • Evolve N26’s cultural framework
  • Identify brand’s role in zeitgeist
  • Show up authentically on platforms
  • Lead strategic roadmap for campaigns and activations
  • Ensure high-quality, on-brand content
  • Define KPIs for brand health and social performance
  • Interpret data to measure impact
  • Develop frameworks for brand messaging
  • Localize content while maintaining personality
  • Champion brand thinking across teams
  • Ensure brand’s soul is felt at every touchpoint

Work Experience

  • 9 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Additional Allowances

  • Competitive personal development budget
  • Work from home budget
  • Premium subscription on personal N26 bank account
  • Relocation package

Corporate Discounts

  • Discounts to fitness & wellness memberships

Learning & Development

  • Language apps

Public Transport Subsidies

  • Public transportation

Family Support

  • Subscriptions for friends and family members

More Vacation Days

  • Additional day of annual leave per year of service

Purpose-Driven Work

  • High degree of autonomy

Modern Equipment

  • Access to cutting edge technologies

Informal Culture

  • Friendly team

Other Benefits

  • Visa support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of N26 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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