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TA
Talon.One
27d ago

Senior Growth Marketing Manager - Lifecycle & Database(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
AI/ML

Description

In this role, you will focus on executing lifecycle marketing strategies and optimizing conversion rates. Daily tasks will involve managing email campaigns, analyzing funnel performance, and collaborating with various teams to enhance lead quality and engagement.

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Requirements

  • •6–8 years of experience in B2B SaaS marketing
  • •Deep, hands-on expertise with HubSpot
  • •Proven track record of improving email engagement
  • •Experience activating intent data
  • •Strong analytical skills
  • •Clear, effective communication skills
  • •Collaborative working style
  • •Comfort owning strategy and hands-on execution
  • •Experience using AI for content creation
  • •Comfort working with BI tools or SQL
  • •Experience with ABM or product-led growth
  • •Experience with additional marketing automation platforms

Work Experience

6 - 8 years

Tasks

  • •Own and execute email and lifecycle programs
  • •Manage lifecycle stages from onboarding to expansion
  • •Ensure strong deliverability and healthy email lists
  • •Build and optimize HubSpot workflows and lead scoring
  • •Manage lifecycle and campaign attribution with RevOps
  • •Turn intent signals into targeted campaigns
  • •Collaborate with SDRs to enhance lead quality and conversion
  • •Analyze funnel performance and run conversion experiments
  • •Align messaging with Paid, SDR, Field, and RevOps teams
  • •Interpret performance data to guide optimization
  • •Track and report on lead growth and email engagement

Tools & Technologies

HubSpotBI toolsSQL

Languages

English – Business Fluent

Benefits

Learning & Development

  • •€1,000 annual learning budget
  • •Full LinkedIn Learning access
  • •Free German language courses

More Vacation Days

  • •30 days of annual leave
  • •Extra paid days for birthday
  • •Extra paid days for moving day

Additional Allowances

  • •Home office setup budget
  • •Monthly home office allowance

Workation & Sabbatical

  • •Freedom to work from abroad for up to 90 days

Mental Health Support

  • •Mental health support with nilo.health

Corporate Discounts

  • •Discounted Urban Sports Club membership

Retirement Plans

  • •20% company subsidy on pension contributions

Public Transport Subsidies

  • •Subsidised BVG public transport ticket

Informal Culture

  • •Dog-friendly Berlin office

Company Bike

  • •Lease ideal bike through BusinessBike
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Talon.One and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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