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Senior Go-To-Market Manager(m/w/x)
Building Go-To-Market function from scratch for digital products at a construction solutions provider. 5+ years in B2B SaaS GTM or product marketing roles required. Flexible working options.
Requirements
- 5+ years of experience in go-to-market, product marketing, or B2B SaaS marketing/growth roles
- Strong understanding of B2B SaaS business models, buyer personas, and customer journeys
- Proven ability to translate complex product concepts into clear messaging and positioning
- Experience in supporting product, marketing, and communication teams with content and launch execution
- Analytical mindset with strong storytelling and communication skills
- Capability to work cross-functionally in fast-moving product environments
- Experience in construction tech, logistics, or industrial SaaS is a plus
- Hands-on mentality and ability to build from 0 to 1
- Experience in a rapidly growing company and fast work environment is a plus
- Experience in construction tech, logistics, or industrial solutions is a plus but not required
- Fluency in German and English
Tasks
- Shape and develop the Go-To-Market function from the ground up
- Build team capabilities and define tools, processes, and structures
- Lead market intelligence for Doka Digital
- Track and analyze developments in core and adjacent markets
- Integrate customer and field feedback into market analysis
- Create a unified intelligence loop reflecting real-world challenges
- Deliver regular management briefings connecting market trends with strategic opportunities
- Partner with R&D to identify new product and platform opportunities
- Own the creation and development of product positioning and messaging
- Co-develop and execute go-to-market campaigns for product launches
- Translate customer insights and market dynamics into clear narratives
- Create impactful sales enablement materials and demos
- Collaborate with Sales, Customer Support, and Marketing on adoption initiatives
- Co-lead pricing and packaging discussions with Product Management
- Measure and report on launch impact and product adoption
- Recruit, lead, and develop team members as the organization scales
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Informal Culture
- Modern work culture
Learning & Development
- Personal development opportunities
Career Advancement
- Career growth opportunities
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Senior Go-To-Market Manager(m/w/x)
Building Go-To-Market function from scratch for digital products at a construction solutions provider. 5+ years in B2B SaaS GTM or product marketing roles required. Flexible working options.
Requirements
- 5+ years of experience in go-to-market, product marketing, or B2B SaaS marketing/growth roles
- Strong understanding of B2B SaaS business models, buyer personas, and customer journeys
- Proven ability to translate complex product concepts into clear messaging and positioning
- Experience in supporting product, marketing, and communication teams with content and launch execution
- Analytical mindset with strong storytelling and communication skills
- Capability to work cross-functionally in fast-moving product environments
- Experience in construction tech, logistics, or industrial SaaS is a plus
- Hands-on mentality and ability to build from 0 to 1
- Experience in a rapidly growing company and fast work environment is a plus
- Experience in construction tech, logistics, or industrial solutions is a plus but not required
- Fluency in German and English
Tasks
- Shape and develop the Go-To-Market function from the ground up
- Build team capabilities and define tools, processes, and structures
- Lead market intelligence for Doka Digital
- Track and analyze developments in core and adjacent markets
- Integrate customer and field feedback into market analysis
- Create a unified intelligence loop reflecting real-world challenges
- Deliver regular management briefings connecting market trends with strategic opportunities
- Partner with R&D to identify new product and platform opportunities
- Own the creation and development of product positioning and messaging
- Co-develop and execute go-to-market campaigns for product launches
- Translate customer insights and market dynamics into clear narratives
- Create impactful sales enablement materials and demos
- Collaborate with Sales, Customer Support, and Marketing on adoption initiatives
- Co-lead pricing and packaging discussions with Product Management
- Measure and report on launch impact and product adoption
- Recruit, lead, and develop team members as the organization scales
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Informal Culture
- Modern work culture
Learning & Development
- Personal development opportunities
Career Advancement
- Career growth opportunities
About the Company
Umdasch Group
Industry
Construction
Description
The company is a leading provider of formwork and scaffolding solutions in the construction industry.
Not a perfect match?
- Umdasch Group
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Project Manager for Innovation Projects(m/w/x)
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Product Manager - Building Construction (Wall & Slab Formwork)(m/w/x)
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