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Senior CRM Manager - Focus Retention(m/w/x)
Driving B2C retention strategies for hybrid early childhood education products. Expertise in complex automation triggers and AI tool proficiency required. Native German and fluent English skills needed.
Requirements
- 4+ years CRM experience in B2C environment, ideally with app product
- Expertise in building complex automation triggers and lifecycle setups
- Strong analytical foundation for KPI monitoring and cohort analysis
- Native-level German and fluent English skills
- Advanced AI tool proficiency for custom workflows
- Experience in small, lean teams with end-to-end execution
- Passion for storytelling and turning user insights into stories
- Track record of scaling friend-referral systems or launching new communication channels
Tasks
- Drive retention strategies for sustainable growth
- Shape customer touchpoints and experiment with product features
- Own reactivation and repurchase strategy, steering KPIs
- Lead end-to-end execution of user-flows and campaign sendouts
- Evolve setup into a seamless automated ecosystem
- Craft high-quality, on-brand copy and visual assets using AI
- Maintain team speed while ensuring quality
- Cultivate A/B testing culture with clear hypotheses
- Evaluate tests across content, triggers, and incentives
- Generate actionable insights from A/B tests
- Partner with Product team to extend digital learning features
- Ensure communication supports overall customer journey
- Integrate marketing campaigns and product launches
- Create personalized, customer-facing plans for parents
Work Experience
- 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- CRM
- AI tools
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Senior CRM Manager - Focus Retention(m/w/x)
Driving B2C retention strategies for hybrid early childhood education products. Expertise in complex automation triggers and AI tool proficiency required. Native German and fluent English skills needed.
Requirements
- 4+ years CRM experience in B2C environment, ideally with app product
- Expertise in building complex automation triggers and lifecycle setups
- Strong analytical foundation for KPI monitoring and cohort analysis
- Native-level German and fluent English skills
- Advanced AI tool proficiency for custom workflows
- Experience in small, lean teams with end-to-end execution
- Passion for storytelling and turning user insights into stories
- Track record of scaling friend-referral systems or launching new communication channels
Tasks
- Drive retention strategies for sustainable growth
- Shape customer touchpoints and experiment with product features
- Own reactivation and repurchase strategy, steering KPIs
- Lead end-to-end execution of user-flows and campaign sendouts
- Evolve setup into a seamless automated ecosystem
- Craft high-quality, on-brand copy and visual assets using AI
- Maintain team speed while ensuring quality
- Cultivate A/B testing culture with clear hypotheses
- Evaluate tests across content, triggers, and incentives
- Generate actionable insights from A/B tests
- Partner with Product team to extend digital learning features
- Ensure communication supports overall customer journey
- Integrate marketing campaigns and product launches
- Create personalized, customer-facing plans for parents
Work Experience
- 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- CRM
- AI tools
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
EDURINO
Industry
Education
Description
Das Unternehmen definiert frühe Bildung durch die Kraft des Spiels neu und bietet hybride Lernabenteuer für Kinder im Alter von 4–8 Jahren.
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