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EDEDURINO

Senior CRM Manager - Focus Retention(m/w/x)

München
from 55,000 - 73,000 / year
Full-timeWith Home OfficeSenior

Driving B2C retention strategies for hybrid early childhood education products. Expertise in complex automation triggers and AI tool proficiency required. Native German and fluent English skills needed.

Requirements

  • 4+ years CRM experience in B2C environment, ideally with app product
  • Expertise in building complex automation triggers and lifecycle setups
  • Strong analytical foundation for KPI monitoring and cohort analysis
  • Native-level German and fluent English skills
  • Advanced AI tool proficiency for custom workflows
  • Experience in small, lean teams with end-to-end execution
  • Passion for storytelling and turning user insights into stories
  • Track record of scaling friend-referral systems or launching new communication channels

Tasks

  • Drive retention strategies for sustainable growth
  • Shape customer touchpoints and experiment with product features
  • Own reactivation and repurchase strategy, steering KPIs
  • Lead end-to-end execution of user-flows and campaign sendouts
  • Evolve setup into a seamless automated ecosystem
  • Craft high-quality, on-brand copy and visual assets using AI
  • Maintain team speed while ensuring quality
  • Cultivate A/B testing culture with clear hypotheses
  • Evaluate tests across content, triggers, and incentives
  • Generate actionable insights from A/B tests
  • Partner with Product team to extend digital learning features
  • Ensure communication supports overall customer journey
  • Integrate marketing campaigns and product launches
  • Create personalized, customer-facing plans for parents

Work Experience

  • 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanNative
  • EnglishBusiness Fluent

Tools & Technologies

  • CRM
  • AI tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of EDURINO and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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