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MIMILES Mobility

Senior CRM & Automation Manager(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Personalizing user communication with Braze, data, and AI for app-based B2C promotions. 4+ years CRM/automation experience and SQL knowledge required. Monthly MILES credits, subsidized sports club membership.

Requirements

  • 4+ years of experience in CRM and Marketing Automation
  • Experience in fast-paced, app-based B2C environment
  • Working knowledge of SQL for data extraction and segmentation
  • Solid understanding of HTML/CSS and Liquid logic
  • Proven interest in AI tools
  • Ability to integrate AI tools into marketing workflows
  • Love for data and testing
  • Ability to analyze, iterate, and optimize campaigns based on KPIs
  • Fluent English
  • Strong German language skills

Tasks

  • Run daily user communication
  • Manage weekly campaigns and ad-hoc promotions
  • Use Braze, data, and AI for personalization
  • Execute end-to-end ad-hoc communication
  • Send weekly newsletters and seasonal promotions
  • Leverage Braze and Liquid logic
  • Maximize potential of new channels
  • Implement AI-driven workflows
  • Automate and scale user personalization
  • Design and run A/B and multivariate tests
  • Optimize user engagement and CLV
  • Maintain and monitor transactional systems
  • Ensure reliable and optimized user communication

Work Experience

  • 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishNative
  • GermanBusiness Fluent

Tools & Technologies

  • CRM
  • Marketing Automation
  • SQL
  • HTML
  • CSS
  • Liquid

Benefits

Public Transport Subsidies

  • Monthly MILES credits or Deutschlandticket

Healthcare & Fitness

  • Subsidized Urban Sports Club membership

Corporate Discounts

  • Discounts on 1,500+ providers

Flexible Working

  • Home office flexibility

Retirement Plans

  • Attractive pension plan

Learning & Development

  • Personal development support
  • Knowledge sharing and training opportunities

Social Impact

  • Revenue donation to social projects
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of MILES Mobility and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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