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Senior Brand Manager(m/w/x)
Brand marketing for Germany's largest digital lottery operator, leading integrated campaigns across channels. Several years of digital brand marketing experience required. Unlimited vacation days, €1,500 annual development budget.
Requirements
- Several years of similar brand or marketing experience
- Strong understanding of brand marketing and positioning in digital environment
- Analytical mindset with data and customer insights experience
- Broad knowledge of relevant marketing channels
- Hands-on experience planning and executing integrated marketing campaigns
- Experience working with creative teams, agencies, and content productions
- Strong project management and organizational skills
- Experience managing budgets and optimizing marketing spend
- Experience with analytics, attribution, and marketing measurement models
- Professional proficiency in German, written and spoken
- Experience in performance marketing, CRM, or evidence-based marketing is a plus
- Experience in e-commerce and start-up or scale-up environments is a plus
Tasks
- Translate strategic direction into brand marketing activities
- Collaborate with media, CRM, creative, and product teams
- Lead integrated marketing campaigns across channels
- Manage agencies and content creators for high-quality communications
- Use market research and customer insights to identify growth
- Optimize campaign performance with analytics and data
- Align marketing initiatives with product, legal, and compliance
- Manage marketing budgets and resource allocation
- Report campaign performance and key learnings
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Benefits
Additional Allowances
- Annual development budget of €1,500
- Monthly mobility allowance of €30
Informal Culture
- Trust and autonomy
Flexible Working
- Flexible work options
More Vacation Days
- Unlimited vacation days
- 30-day yearly vacation allowance
Workation & Sabbatical
- Workations abroad
Company Bike
- Company bike leasing program
Retirement Plans
- Company pension scheme
Healthcare & Fitness
- Subsidized EGYM WELLPASS membership
Team Events
- Quarterly company events
- Regular team activities
- Treat Thursdays
Free or Subsidized Food
- Healthy Tuesday lunches
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Senior Brand Manager(m/w/x)
Brand marketing for Germany's largest digital lottery operator, leading integrated campaigns across channels. Several years of digital brand marketing experience required. Unlimited vacation days, €1,500 annual development budget.
Requirements
- Several years of similar brand or marketing experience
- Strong understanding of brand marketing and positioning in digital environment
- Analytical mindset with data and customer insights experience
- Broad knowledge of relevant marketing channels
- Hands-on experience planning and executing integrated marketing campaigns
- Experience working with creative teams, agencies, and content productions
- Strong project management and organizational skills
- Experience managing budgets and optimizing marketing spend
- Experience with analytics, attribution, and marketing measurement models
- Professional proficiency in German, written and spoken
- Experience in performance marketing, CRM, or evidence-based marketing is a plus
- Experience in e-commerce and start-up or scale-up environments is a plus
Tasks
- Translate strategic direction into brand marketing activities
- Collaborate with media, CRM, creative, and product teams
- Lead integrated marketing campaigns across channels
- Manage agencies and content creators for high-quality communications
- Use market research and customer insights to identify growth
- Optimize campaign performance with analytics and data
- Align marketing initiatives with product, legal, and compliance
- Manage marketing budgets and resource allocation
- Report campaign performance and key learnings
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Benefits
Additional Allowances
- Annual development budget of €1,500
- Monthly mobility allowance of €30
Informal Culture
- Trust and autonomy
Flexible Working
- Flexible work options
More Vacation Days
- Unlimited vacation days
- 30-day yearly vacation allowance
Workation & Sabbatical
- Workations abroad
Company Bike
- Company bike leasing program
Retirement Plans
- Company pension scheme
Healthcare & Fitness
- Subsidized EGYM WELLPASS membership
Team Events
- Quarterly company events
- Regular team activities
- Treat Thursdays
Free or Subsidized Food
- Healthy Tuesday lunches
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
ZEAL Network SE
Industry
Entertainment
Description
The company is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24.
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