Description

You will drive the BiFi brand's growth in the DACH region by blending strategic marketing planning with creative execution, ensuring every campaign resonates with consumers and hits commercial targets.

Requirements

• •EU Citizenship or valid work permit
• •Bachelor's or Master’s Degree in BA, Marketing or similar
• •Minimum 4 years FMCG Consumer Marketing experience
• •Experience in Consumer Research, Brand Analysis and Trade Marketing
• •Experience in leading projects
• •Strong German FMCG market knowledge
• •Entrepreneurial thinking and creative marketing skills
• •Customer focus and result orientation
• •Action orientation and communication skills
• •High self-motivation
• •Fluent English and German

Tasks

• •Co-develop annual marketing plans for Germany
• •Identify new marketing opportunities and promotions
• •Execute ideas to increase brand equity
• •Maintain brand promotional plans
• •Coordinate promotional packaging with Operations
• •Plan and manage POS material logistics
• •Track ATL and BTL spending structures
• •Benchmark and analyze market best practices
• •Initiate qualitative and quantitative research
• •Translate consumer data into strategic recommendations
• •Collaborate with procurement and external agencies
• •Provide brand and product insights to Sales
• •Manage budgets within established guidelines
• •Act as a brand steward and ambassador

Benefits