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AB
AB InBev Deutschland GmbH
yesterday

Senior Brand Manager Beck's Europe(m/w/x)

Bremen
Full-timeOn-siteSenior

Description

You will drive brand growth by developing 360-degree campaigns and strategic plans. Your day-to-day involves managing marketing initiatives and budgets to maximize impact across all commercial channels.

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Requirements

  • University degree in Marketing, Business Administration, or related field
  • 3–4 years of marketing experience in Germany or comparable FMCG role
  • Strong understanding of brand marketing and consumer behavior
  • Track record of leading complex projects and organizational skills
  • Solid financial and budget knowledge and reporting tools experience
  • Conceptual, creative, and analytical thinking with execution ability
  • Excellent communication, presentation, and persuasion skills
  • Effective work in fast-paced and collaborative environments
  • Fluency in English and German

Education

Bachelor's degree

Work Experience

3 - 4 years

Tasks

  • Support the brand's strategic direction
  • Develop marketing plans aligned with brand strategy
  • Implement and manage marketing concepts and initiatives
  • Coordinate projects with agencies and service providers
  • Analyze and evaluate implemented marketing activities
  • Manage budget planning and ongoing cost control
  • Drive revenue and profit growth
  • Deliver 360-degree campaigns for consumer platforms
  • Coordinate annual brand plans with commercial teams
  • Manage daily brand activities and priorities
  • Collaborate with Sales to maximize retail impact
  • Oversee monthly forecasting and the PO process

Tools & Technologies

Reporting tools

Languages

EnglishBusiness Fluent

GermanBusiness Fluent

Benefits

Company Vehicle

  • Company car or cash allowance

Generous Parental Leave

  • 26 weeks of parental leave

Retirement Plans

  • Pension plan

Healthcare & Fitness

  • Health insurance
  • Discounted gym membership

Mental Health Support

  • Guided meditation app
  • Sleep programs
  • Mental-health webinars
  • Holistic wellbeing support

Corporate Discounts

  • Access to financial advisors
  • Beer and company vouchers
  • Oktoberfest vouchers

Additional Allowances

  • Restaurant and beer garden vouchers
  • Birth and wedding bonuses

Bonuses & Incentives

  • Employee referral bonus

Other Benefits

  • Anniversary gift

Learning & Development

  • LinkedIn Learning access
  • Workday Learning access

Mentorship & Coaching

  • Mentoring program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AB InBev Deutschland GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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