HelloFresh
Product Marketing Lead -Global Partnerships(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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HelloFreshProduct Marketing Lead - Customer Lifecycle & Engagement(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Description
You will shape product narratives and lifecycle strategies, turning complex AI and loyalty initiatives into compelling stories that deepen engagement across the entire customer journey.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •8+ years in Product Marketing, similar strategic roles, or lifecycle/retention exposure
- •Ability to translate strategies into GTM plans and narratives
- •Understanding of loyalty programs, subscription dynamics, personalization, and merchandising
- •Excellent cross-functional collaboration skills
- •Track record of high-impact work in high-growth environments
Education
Bachelor's degree
OR
Master's degree
Work Experience
8 years
Tasks
- •Define the lifecycle product marketing strategy
- •Shape value articulation for customer segments
- •Drive go-to-market frameworks for product releases
- •Craft messaging architecture to strengthen loyalty
- •Lead marketing for loyalty and personalization initiatives
- •Develop product narratives and creative toolkits
- •Communicate new product capabilities to customers
- •Shape onboarding and reactivation communication journeys
- •Guide in-app and lifecycle content strategies
- •Ensure consistent global messaging and storytelling
- •Develop playbooks for local marketing teams
- •Influence product roadmaps with customer insights
Languages
English – Business Fluent
Benefits
Retirement Plans
- •Subsidized Pension Scheme
Other Benefits
- •Berlin relocation support
- •HelloFresh Academy access
Flexible Working
- •Hybrid working model
Free or Subsidized Food
- •Weekly HelloFresh box discount
- •Office meals discount
Learning & Development
- •Annual learning & development budget
- •German language learning budget
Mental Health Support
- •Mental health support
- •Headspace wellbeing platform
- •Spill wellbeing platform
Parking & Commuter Benefits
- •Transportation perks
Family Support
- •Working-parent-friendly benefits
Healthcare & Fitness
- •24/7 gym access
Workation & Sabbatical
- •Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HE
HelloFreshProduct Marketing Lead - Customer Lifecycle & Engagement(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
New Job?Nejo!
The AI Job Search Engine
Description
You will shape product narratives and lifecycle strategies, turning complex AI and loyalty initiatives into compelling stories that deepen engagement across the entire customer journey.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •8+ years in Product Marketing, similar strategic roles, or lifecycle/retention exposure
- •Ability to translate strategies into GTM plans and narratives
- •Understanding of loyalty programs, subscription dynamics, personalization, and merchandising
- •Excellent cross-functional collaboration skills
- •Track record of high-impact work in high-growth environments
Education
Bachelor's degree
OR
Master's degree
Work Experience
8 years
Tasks
- •Define the lifecycle product marketing strategy
- •Shape value articulation for customer segments
- •Drive go-to-market frameworks for product releases
- •Craft messaging architecture to strengthen loyalty
- •Lead marketing for loyalty and personalization initiatives
- •Develop product narratives and creative toolkits
- •Communicate new product capabilities to customers
- •Shape onboarding and reactivation communication journeys
- •Guide in-app and lifecycle content strategies
- •Ensure consistent global messaging and storytelling
- •Develop playbooks for local marketing teams
- •Influence product roadmaps with customer insights
Languages
English – Business Fluent
Benefits
Retirement Plans
- •Subsidized Pension Scheme
Other Benefits
- •Berlin relocation support
- •HelloFresh Academy access
Flexible Working
- •Hybrid working model
Free or Subsidized Food
- •Weekly HelloFresh box discount
- •Office meals discount
Learning & Development
- •Annual learning & development budget
- •German language learning budget
Mental Health Support
- •Mental health support
- •Headspace wellbeing platform
- •Spill wellbeing platform
Parking & Commuter Benefits
- •Transportation perks
Family Support
- •Working-parent-friendly benefits
Healthcare & Fitness
- •24/7 gym access
Workation & Sabbatical
- •Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
HelloFresh
Industry
Food
Description
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Not a perfect match?
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