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Product Lifecycle & Launch Marketing Manager(m/w/x)
End-to-end product launches for diabetes management medical devices, driving multichannel campaigns across DACH. MedTech product launch experience and diabetes market knowledge essential. Cross-functional collaboration with regulatory and medical teams.
Requirements
- Bachelor's degree in marketing, economics, communication, related fields, or equivalent
- Professional experience in Marketing, including MedTech product launches
- Knowledge of diabetes market and key players for market opportunities
- Experience in medical technology, pharmaceutical, OTC, or consumer goods sectors
- Familiarity with MS Office package
- Good knowledge of English and German
- Confidence in German (written and spoken)
- Deep insights into diabetes market; pump market insights (plus)
Tasks
- Lead end-to-end launches for new products.
- Launch new business models.
- Drive multichannel marketing campaigns across DACH.
- Manage marketing projects independently.
- Collaborate with Regulatory, Quality, Medical, and Legal teams.
- Identify innovation opportunities from market insights.
- Apply innovative marketing tactics for launches and growth.
- Define local launch plans with key departments.
- Develop country-specific marketing assets.
- Manage asset approval with cross-functional stakeholders.
- Implement and monitor commercialization activities.
- Manage marketing agencies and providers for country programs.
- Collaborate with sales and international marketing to optimize customer journeys.
- Manage industry alliances and partnerships.
- Lead social media, digital marketing, and influencer programs.
- Improve HCP and DTC marketing and launch projects.
- Influence internal and external stakeholders to achieve outcomes.
- Organize and evaluate events for medical professionals.
- Organize and evaluate congresses for Diabetes patients.
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- MS Office
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Product Lifecycle & Launch Marketing Manager(m/w/x)
End-to-end product launches for diabetes management medical devices, driving multichannel campaigns across DACH. MedTech product launch experience and diabetes market knowledge essential. Cross-functional collaboration with regulatory and medical teams.
Requirements
- Bachelor's degree in marketing, economics, communication, related fields, or equivalent
- Professional experience in Marketing, including MedTech product launches
- Knowledge of diabetes market and key players for market opportunities
- Experience in medical technology, pharmaceutical, OTC, or consumer goods sectors
- Familiarity with MS Office package
- Good knowledge of English and German
- Confidence in German (written and spoken)
- Deep insights into diabetes market; pump market insights (plus)
Tasks
- Lead end-to-end launches for new products.
- Launch new business models.
- Drive multichannel marketing campaigns across DACH.
- Manage marketing projects independently.
- Collaborate with Regulatory, Quality, Medical, and Legal teams.
- Identify innovation opportunities from market insights.
- Apply innovative marketing tactics for launches and growth.
- Define local launch plans with key departments.
- Develop country-specific marketing assets.
- Manage asset approval with cross-functional stakeholders.
- Implement and monitor commercialization activities.
- Manage marketing agencies and providers for country programs.
- Collaborate with sales and international marketing to optimize customer journeys.
- Manage industry alliances and partnerships.
- Lead social media, digital marketing, and influencer programs.
- Improve HCP and DTC marketing and launch projects.
- Influence internal and external stakeholders to achieve outcomes.
- Organize and evaluate events for medical professionals.
- Organize and evaluate congresses for Diabetes patients.
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- MS Office
About the Company
Insulet Germany GmbH
Industry
Healthcare
Description
The company is an innovative medical device company dedicated to simplifying life for people with diabetes through its Omnipod product platform.
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