HR Campus AG
Senior Content & Product Marketing Manager(m/w/x)
Full-timeWith HomeofficeSenior
Dübendorf
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GRgrape
Product and Customer Marketing Manager(m/w/x)
Zürich
Full-timeWith Home OfficeManagement
Nejo AI Summary
Building the product marketing function from scratch for a health insurance technology provider. Minimum 5 years of experience in product positioning and messaging required. Annual learning budget of CHF 1,500 and monthly internet allowance.
Requirements
- Excellent written and verbal communication skills
- Strong sense for storytelling and clarity
- Ability to translate features into benefits
- 5+ years product marketing experience
- Experience owning positioning and messaging
- Experience scaling product marketing functions
- B2B, SaaS, or high-growth experience
- Cross-functional collaboration with various teams
- Structured and self-driven mindset
- Confidence to operate in ambiguity
- Proficiency using data and qualitative research
- Fluent English
- German communication skills
- French as a plus
Tasks
- Build the product marketing function from the ground up
- Define scope, priorities, and ways of working
- Collaborate with product, sales, customer success, and brand teams
- Shape and execute product positioning and messaging
- Develop value propositions across the product portfolio
- Ensure differentiation for target personas across all channels
- Lead go-to-market strategies for new product launches
- Manage internal enablement and external activation for updates
- Translate product features into compelling customer stories
- Articulate benefits and use cases across various industries
- Develop deep customer and market insights
- Conduct interviews and analyze feedback to inform messaging
- Create and maintain core product marketing assets
- Produce pitch decks, one-pagers, and white papers
- Write website messaging and customer stories
- Develop help articles, release notes, and FAQs
- Provide sales and customer-facing teams with enablement tools
- Deliver training to position products throughout the customer lifecycle
- Define success metrics for product marketing initiatives
- Track performance and iterate based on data and feedback
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
- French – Basic
Tools & Technologies
- SaaS
Benefits
Flexible Working
- Flexible working hours
Additional Allowances
- CHF 200 home office stipend
- Monthly internet allowance
Learning & Development
- CHF 1'500 annual learning budget
Mental Health Support
- Mental health sessions
Corporate Discounts
- Well-being discounts
Team Events
- Monthly team events
- Bi-annual team retreats
Public Transport Subsidies
- SBB half fare card
More Vacation Days
- 27 days paid vacation
Healthcare & Fitness
- Wellness budget
Generous Parental Leave
- Additional parental and adoptive leave
Workation & Sabbatical
- Digital nomad work period
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of grape and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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GRgrape
Product and Customer Marketing Manager(m/w/x)
Zürich
Full-timeWith Home OfficeManagement
Nejo AI Summary
Building the product marketing function from scratch for a health insurance technology provider. Minimum 5 years of experience in product positioning and messaging required. Annual learning budget of CHF 1,500 and monthly internet allowance.
Requirements
- Excellent written and verbal communication skills
- Strong sense for storytelling and clarity
- Ability to translate features into benefits
- 5+ years product marketing experience
- Experience owning positioning and messaging
- Experience scaling product marketing functions
- B2B, SaaS, or high-growth experience
- Cross-functional collaboration with various teams
- Structured and self-driven mindset
- Confidence to operate in ambiguity
- Proficiency using data and qualitative research
- Fluent English
- German communication skills
- French as a plus
Tasks
- Build the product marketing function from the ground up
- Define scope, priorities, and ways of working
- Collaborate with product, sales, customer success, and brand teams
- Shape and execute product positioning and messaging
- Develop value propositions across the product portfolio
- Ensure differentiation for target personas across all channels
- Lead go-to-market strategies for new product launches
- Manage internal enablement and external activation for updates
- Translate product features into compelling customer stories
- Articulate benefits and use cases across various industries
- Develop deep customer and market insights
- Conduct interviews and analyze feedback to inform messaging
- Create and maintain core product marketing assets
- Produce pitch decks, one-pagers, and white papers
- Write website messaging and customer stories
- Develop help articles, release notes, and FAQs
- Provide sales and customer-facing teams with enablement tools
- Deliver training to position products throughout the customer lifecycle
- Define success metrics for product marketing initiatives
- Track performance and iterate based on data and feedback
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
- French – Basic
Tools & Technologies
- SaaS
Benefits
Flexible Working
- Flexible working hours
Additional Allowances
- CHF 200 home office stipend
- Monthly internet allowance
Learning & Development
- CHF 1'500 annual learning budget
Mental Health Support
- Mental health sessions
Corporate Discounts
- Well-being discounts
Team Events
- Monthly team events
- Bi-annual team retreats
Public Transport Subsidies
- SBB half fare card
More Vacation Days
- 27 days paid vacation
Healthcare & Fitness
- Wellness budget
Generous Parental Leave
- Additional parental and adoptive leave
Workation & Sabbatical
- Digital nomad work period
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of grape and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
grape
Industry
Insurance
Description
Das Unternehmen ist ein führender Gesundheitspartner in der Versicherungsbranche und revolutioniert das traditionelle Versicherungsmodell für Arbeitnehmer.
Not a perfect match?
- HR Campus AG
Senior Content & Product Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorDübendorf - grape
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Full-timeWith HomeofficeSeniorFrankfurt am Main, München, Zürich - Proton
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Full-timeWith HomeofficeExperiencedGenf, Zürich