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AM
AMBOSS
20d ago

Performance Marketing Manager(m/w/x)

Berlin
Full-timeWith Home Office
AI/ML

Description

As a Performance Marketing Manager, you will create and optimize data-driven digital campaigns that resonate with international audiences. This role involves analyzing performance metrics, collaborating with various teams, and driving impactful growth strategies.

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Requirements

  • Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
  • Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
  • Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
  • Ability to connect campaign performance to broader business goals and adjust strategy accordingly
  • Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
  • Ability to brief, evaluate, and iterate on ad creatives to improve performance
  • Proactive, curious, and eager to learn

Tasks

  • Own and scale paid media campaigns on Google Ads, Meta, TikTok, and Apple Search Ads
  • Align campaigns with business objectives and tailor them to local markets
  • Manage budgets, forecasts, and pacing to maximize return on ad spend
  • Develop and run A/B tests on creatives, landing pages, and audience strategies
  • Analyze campaign performance using GA4, Looker, and channel dashboards
  • Turn insights into actionable recommendations
  • Collaborate with product marketing, creative, web, and local teams
  • Ensure message and funnel consistency across channels
  • Report on KPIs such as CPA, LTV, ROAS, and CR
  • Drive regular performance reviews with stakeholders
  • Transform data and insights into decisions impacting business growth
  • Solve problems through experimentation, iteration, and optimization
  • Build user-centric campaigns in collaboration with creative and marketing teams
  • Stay updated on performance trends, platform updates, and growth strategies
  • Take ownership of channels and drive them forward with autonomy

Tools & Technologies

Google AdsMetaTikTokApple Search AdsGA4LookerExcelSheets

Languages

EnglishBusiness Fluent

Benefits

More Vacation Days

  • 30 paid vacation days
  • AMBOss holiday

Purpose-Driven Work

  • Personal purpose day

Free or Subsidized Food

  • Daily healthy breakfast
  • Daily healthy lunch

Childcare

  • In-house daycare

Flexible Working

  • Remote work from 4 office locations

Healthcare & Fitness

  • Urban Sports Club -M plan-
  • Fitbit Versa 3

Public Transport Subsidies

  • Deutschland Ticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AMBOSS and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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