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DEDE11 AB InBev Deutschland GmbH

PerfectDraft Lead(m/w/x)

Bremen
Full-timeOn-siteExperienced

P&L management for PerfectDraft DTC business, multi-channel strategy across e-commerce, retail, gastronomy at global brewer of 500+ brands. 3-5 years sales experience, ideally brick-and-mortar retail, with digital/eCommerce background required. Extensive cross-functional collaboration with sales, marketing, and logistics.

Requirements

  • University degree in business or related field, or commercial apprenticeship
  • Experience in digital area (eCommerce/digitalization)
  • 3-5 years Sales experience, ideally in brick-and-mortar retail
  • In-depth understanding of acquisition channels and performance marketing experience
  • Fluent in English and German or English and Italian
  • Very good IT skills, especially MS Office
  • Strong analytical and communication skills
  • Enthusiasm, ambition, well-organized, and solution flexibility
  • Mindset, ambition, and cultural fit

Tasks

  • Manage the full P&L for the PerfectDraft DTC business
  • Develop the PerfectDraft multi-channel strategy
  • Implement the PerfectDraft multi-channel strategy (e-commerce, retail, gastronomy)
  • Collaborate with Key Account, Field Sales, Marketing, Trade Marketing, and Logistics
  • Ensure first-class multi-channel brand integration
  • Ensure product availability
  • Conceptualize and implement paid social media campaigns with the team
  • Conceptualize and implement performance marketing activities with the team
  • Ensure measurable results from marketing campaigns and activities
  • Acquire new consumers
  • Maximize machine sales
  • Build new partnerships to increase consumer reach
  • Plan pricing and promotions for the DTC platform

Work Experience

  • 3 - 5 years

Education

  • Vocational certificationOR
  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent
  • ItalianBusiness Fluent

Tools & Technologies

  • MS Office
  • eCommerce

Benefits

Career Advancement

  • Growth opportunities

Learning & Development

  • Learning and career growth
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of DE11 AB InBev Deutschland GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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