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Leapsome
3mo ago

Paid Social & Search Specialist(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced
AI/ML

Description

As a Paid Social & Search Specialist, you will manage and optimize campaigns across various platforms, craft compelling ad copy, and collaborate with teams to drive customer engagement and growth. This role blends creativity with data analysis, ensuring impactful media strategies.

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Requirements

  • •Native-level fluency in German
  • •Passion for combining storytelling with data
  • •Experience in directing creative teams and agencies
  • •Knowledge of digital marketing technologies and media buying strategies
  • •Outstanding organizational skills
  • •Experience in using Google Analytics or equivalent
  • •Experimental mindset and curiosity about AI tools
  • •Experience with creative analytics platforms such as Motion
  • •3+ years of experience in performance marketing

Work Experience

3 years

Tasks

  • •Manage paid search and social campaigns across Google, Bing, Meta, LinkedIn, and more
  • •Build, optimize, and scale campaigns using data-driven decisions
  • •Contribute to creative strategies that enhance performance
  • •Write and test ad copy and creatives
  • •Shape full funnel media buying strategies
  • •Collaborate with cross-functional teams to engage customers
  • •Manage and optimize paid campaigns on platforms like Google Ads and Meta Ads
  • •Develop full funnel campaigns for brand awareness, consideration, conversion, and retargeting
  • •Write, test, and optimize ad copy for continuous performance improvement
  • •Manage paid media budgets and forecast for paid media channels
  • •Translate data into insights using tools like Google Analytics
  • •Work with Growth, Product Marketing, and Design teams to create effective campaigns
  • •Lead the creative learning agenda focusing on performance acquisition and creative strategy
  • •Write creative briefs for UGC creators and in-house Design teams
  • •Manage static/video editing reviews with attention to detail
  • •Integrate creative performance insights and customer insights for innovation
  • •Conduct creative research using platforms like Ads Library
  • •Explore and apply AI tools for generative creatives and workflow improvements

Tools & Technologies

Google AnalyticsMotion

Languages

German – Native

Benefits

Flexible Working

  • •Flexible work hours

Learning & Development

  • •Yearly development budget of €2,000

Mental Health Support

  • •1:1 therapy sessions

Healthcare & Fitness

  • •Urban Sports Club membership

Team Events

  • •Monthly team activities

Other Benefits

  • •Support and sponsorship for relocation
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Leapsome and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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