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Lobster
22d ago

Organic Growth & Content Manager(m/w/x)

Tutzing, München
Full-timeWith Home OfficeSenior
AI/ML

Description

As an Organic Growth & Content Manager, you will blend technical SEO expertise with creative storytelling to enhance the organic presence. Your role involves crafting engaging content, optimizing for AI visibility, and translating complex data into compelling narratives that resonate with business leaders.

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Requirements

  • •5+ years in B2B SaaS content marketing with a focus on demand generation
  • •SEO/AEO expertise in traditional search and AI search landscape
  • •Demonstrated experience building a distinct brand voice
  • •Portfolio showing use of humor and puns in technical topics
  • •Proficiency with AI tools for content creation and editing
  • •Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Google Analytics)
  • •Familiarity with WordPress CMS and basic HTML/CSS
  • •Experience with content management systems, HubSpot, and analytics tools
  • •Track record of meeting quantitative content performance goals
  • •English proficiency

Work Experience

5 years

Tasks

  • •Infuse the Lobster brand voice into all content
  • •Craft engaging headlines and social hooks
  • •Lead strategy and scripting for video content
  • •Optimize videos for Video SEO and Information Gain
  • •Produce blog posts, case studies, whitepapers, and email campaigns
  • •Translate complex automation solutions into business narratives
  • •Implement Answer Engine Optimization strategies
  • •Manage website structure, metadata, internal linking, and schema markup
  • •Monitor website performance and conversion paths
  • •Transform high-value assets into multiple formats
  • •Leverage AI tools to enhance content velocity

Tools & Technologies

AI toolsSEMrushAhrefsGoogle Search ConsoleGoogle AnalyticsWordPressHubSpot

Languages

English – Business Fluent

Benefits

Flexible Working

  • •Flexible work from home
  • •20 days of remote work per year

Learning & Development

  • •Personal Learning & Development budget

Retirement Plans

  • •Company Pension plan

More Vacation Days

  • •30 vacation days a year

Additional Allowances

  • •Location-specific benefits packages

Other Benefits

  • •Company-sponsored business travel
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Lobster and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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