Description

In this role, you will shape the market positioning and messaging for innovative supply chain solutions while driving go-to-market strategies. Your day-to-day responsibilities will involve crafting compelling narratives, engaging with customers, and collaborating across teams to ensure successful product adoption.

Requirements

• •5+ years in product marketing, solution marketing, or product management
• •Deep understanding of supply chain and logistics
• •Ability to translate technical features into benefits
• •Experience creating and scaling user communities
• •Track record of successfully launching products/features
• •Familiarity with ERP, CRM, SCM integrations
• •Comfortable with analytics and A/B testing
• •Skilled at crafting compelling narratives
• •At least 5 years of experience in product marketing
• •Ability to develop effective go-to-market strategies
• •Experience with ERP or enterprise software vendors
• •Excellent communication and persuasive content creation

Tasks

• •Own the narrative and shape market perception of Lobster
• •Drive adoption of new features and build a community of users
• •Develop clear, benefit-driven positioning and messaging
• •Craft differentiated value propositions highlighting Lobster's strengths
• •Ensure consistency across all sales and marketing materials
• •Uncover and amplify customer success stories
• •Create powerful case studies and thought leadership content
• •Build a customer advocacy program with Field Marketing
• •Gather insights from Customer Success and Sales to refine messaging
• •Lead go-to-market strategies for new releases
• •Develop engaging content that simplifies complex functionality
• •Create training and enablement materials for onboarding
• •Launch and grow a user community for sharing best practices
• •Host webinars and roundtables to engage users
• •Implement referral and incentive programs for growth
• •Monitor industry trends and competitor activities
• •Equip Sales and Leadership with competitive analyses and tools
• •Position Lobster as a thought leader through whitepapers and reports
• •Collaborate with Product, Sales, and Marketing for aligned execution
• •Develop sales enablement tools for effective selling
• •Train internal teams on articulating Lobster's value
• •Conduct market analyses to identify new opportunities
• •Create and maintain targeted marketing materials
• •Plan and execute creative marketing campaigns and events

Tools & Technologies

Benefits