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On-Trade Commercial Marketing Manager(m/w/x)
Activating ultra-premium spirits portfolio in Germany’s luxury on-trade accounts, designing high-impact events at fine dining restaurants and cocktail bars. Master’s degree and 5+ years in luxury sales or trade marketing required. Native German and business-fluent English.
Requirements
- Master’s degree in Marketing, Business Administration, or related field
- At least 5 years in luxury sales, account management, or trade marketing
- Proven track record designing and delivering tailored activations, events, and training programs
- Strong commercial planning and budget management skills
- Native-level German and business-fluent English
- Experience with (ultra) premium brands and Limited Edition launches
- Strong networking skills and ability to build advocacy
- Experience coordinating cross-functional teams and aligning stakeholders
- Comfortable working in a hybrid environment and travelling to key accounts
Tasks
- Lead activation of ultra-premium portfolio in Germany’s prestigious on-trade accounts
- Design high-impact activations and events at luxury hotels, fine dining restaurants, and high-end cocktail bars
- Collaborate with sales and global brand teams to elevate brand positioning and drive value and advocacy
- Act as Brand Lead for ultra-premium portfolio, ensuring alignment with global brand guidelines and local customer needs
- Plan and execute high-impact marketing activations and Limited Time Offers (LTOs) for prestige accounts
- Drive distribution, menu placements, and back-bar visibility through tailored activations
- Own commercial activation roadmap for prestige accounts and department stores
- Serve as single point of contact for customer-specific activations
- Develop and implement drink and menu strategies in collaboration with the Head of Key City & Prestige
- Enhance brand presence through back-bar visibility concepts
- Coordinate and support tastings and training for trade partners
- Monitor activation implementation at gemba to gather qualitative feedback
Work Experience
- 5 years
Education
- Master's degree
Languages
- German – Native
- English – Business Fluent
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On-Trade Commercial Marketing Manager(m/w/x)
Activating ultra-premium spirits portfolio in Germany’s luxury on-trade accounts, designing high-impact events at fine dining restaurants and cocktail bars. Master’s degree and 5+ years in luxury sales or trade marketing required. Native German and business-fluent English.
Requirements
- Master’s degree in Marketing, Business Administration, or related field
- At least 5 years in luxury sales, account management, or trade marketing
- Proven track record designing and delivering tailored activations, events, and training programs
- Strong commercial planning and budget management skills
- Native-level German and business-fluent English
- Experience with (ultra) premium brands and Limited Edition launches
- Strong networking skills and ability to build advocacy
- Experience coordinating cross-functional teams and aligning stakeholders
- Comfortable working in a hybrid environment and travelling to key accounts
Tasks
- Lead activation of ultra-premium portfolio in Germany’s prestigious on-trade accounts
- Design high-impact activations and events at luxury hotels, fine dining restaurants, and high-end cocktail bars
- Collaborate with sales and global brand teams to elevate brand positioning and drive value and advocacy
- Act as Brand Lead for ultra-premium portfolio, ensuring alignment with global brand guidelines and local customer needs
- Plan and execute high-impact marketing activations and Limited Time Offers (LTOs) for prestige accounts
- Drive distribution, menu placements, and back-bar visibility through tailored activations
- Own commercial activation roadmap for prestige accounts and department stores
- Serve as single point of contact for customer-specific activations
- Develop and implement drink and menu strategies in collaboration with the Head of Key City & Prestige
- Enhance brand presence through back-bar visibility concepts
- Coordinate and support tastings and training for trade partners
- Monitor activation implementation at gemba to gather qualitative feedback
Work Experience
- 5 years
Education
- Master's degree
Languages
- German – Native
- English – Business Fluent
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Suntory Global Spirits
Industry
Food
Description
Suntory Global Spirits ist ein weltweit führendes Unternehmen im Bereich der Premium-Spirituosen mit beliebten Kultmarken, die auf mehr als 200 Jahren Tradition und Handwerkskunst basieren.
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