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SUSuntory Global Spirits

On-Trade Commercial Marketing Manager(m/w/x)

Frankfurt am Main
Full-timeWith Home OfficeSenior

Activating ultra-premium spirits portfolio in Germany’s luxury on-trade accounts, designing high-impact events at fine dining restaurants and cocktail bars. Master’s degree and 5+ years in luxury sales or trade marketing required. Native German and business-fluent English.

Requirements

  • Master’s degree in Marketing, Business Administration, or related field
  • At least 5 years in luxury sales, account management, or trade marketing
  • Proven track record designing and delivering tailored activations, events, and training programs
  • Strong commercial planning and budget management skills
  • Native-level German and business-fluent English
  • Experience with (ultra) premium brands and Limited Edition launches
  • Strong networking skills and ability to build advocacy
  • Experience coordinating cross-functional teams and aligning stakeholders
  • Comfortable working in a hybrid environment and travelling to key accounts

Tasks

  • Lead activation of ultra-premium portfolio in Germany’s prestigious on-trade accounts
  • Design high-impact activations and events at luxury hotels, fine dining restaurants, and high-end cocktail bars
  • Collaborate with sales and global brand teams to elevate brand positioning and drive value and advocacy
  • Act as Brand Lead for ultra-premium portfolio, ensuring alignment with global brand guidelines and local customer needs
  • Plan and execute high-impact marketing activations and Limited Time Offers (LTOs) for prestige accounts
  • Drive distribution, menu placements, and back-bar visibility through tailored activations
  • Own commercial activation roadmap for prestige accounts and department stores
  • Serve as single point of contact for customer-specific activations
  • Develop and implement drink and menu strategies in collaboration with the Head of Key City & Prestige
  • Enhance brand presence through back-bar visibility concepts
  • Coordinate and support tastings and training for trade partners
  • Monitor activation implementation at gemba to gather qualitative feedback

Work Experience

  • 5 years

Education

  • Master's degree

Languages

  • GermanNative
  • EnglishBusiness Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Suntory Global Spirits and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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