Description

In this role, you will be at the forefront of driving brand engagement and visibility in the German gastronomy scene. Your day-to-day responsibilities will involve building strong relationships, managing third-party services, and ensuring impactful marketing activations that resonate with consumers.

Requirements

• •8+ years of On Trade industry experience
• •Strong passion for premium spirits
• •Excellent communication, influencing, and relationship building skills
• •Proven leadership capability
• •Self-starting, resilient, agile, and competitive approach
• •Highly structured approach with strong administrative rigor
• •Willingness to travel 40-60% of the time
• •Fluency in German and English, written and spoken

Tasks

• •Drive the rollout of the premium core and super premium portfolio
• •Sell the history and heritage of the portfolio confidently
• •Build relationships with key influencers in the gastronomy scene
• •Engage decision makers across the On Trade network
• •Ensure visibility of products to consumers
• •Drive awareness and brand passion
• •Set performance benchmarks for distribution excellence
• •Manage team performance in line with Diageo standards
• •Oversee third-party service delivery end to end
• •Ensure high-quality briefings and budget adherence
• •Coordinate cross-functional collaboration with partners
• •Establish effective communication flows and meeting structures
• •Partner with Commercial Transformation to manage risks
• •Support governance and run performance reviews with partners
• •Provide input for leadership updates as needed

Benefits