Description

As the Marketing Team Lead, you will drive growth and demand generation while connecting product, sales, and customer success. Your role involves strategizing multi-channel campaigns, mentoring the team, and ensuring effective collaboration across departments.

Requirements

• •8+ years in B2B SaaS marketing
• •3+ years in leadership
• •Deep experience in go-to-market strategy
• •Deep experience in growth marketing
• •Deep experience in demand generation
• •Deep experience in product marketing
• •Deep experience in partner marketing
• •Track record of driving measurable revenue growth
• •Obsession with relevant metrics
• •Ruthless prioritization skills
• •Guidance with trust and empathy
• •Comfort in operating in ambiguity
• •Excellent communication skills
• •Stakeholder management skills

Tasks

• •Own the complete marketing function
• •Oversee growth and demand generation
• •Build and manage multi-channel acquisition strategies
• •Create full-funnel campaigns and lead nurturing
• •Maintain clarity and focus for the team and stakeholders
• •Prioritize planning and reporting for long-term growth and short-term wins
• •Lead competitive analysis and market research
• •Refine marketing operations and attribution models
• •Develop performance dashboards
• •Plan and manage tradeshows and owned events
• •Oversee feature launches and develop positioning and messaging
• •Create customer stories and other marketing collateral
• •Develop go-to-market launches and co-marketing programs
• •Gather market insights and customer feedback
• •Provide training and frameworks for employees and partners
• •Mentor and grow a high-performing marketing team
• •Manage sales and marketing budgets and forecast ROI
• •Optimize marketing spend
• •Integrate and oversee marketing tools and automation
• •Report key metrics to executive leadership
• •Foster cross-functional collaboration with various teams

Benefits