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FIFielmann

Marketing Strategy & Insights Manager(m/w/x)

Hamburg
Full-timeWith Home OfficeExperienced

Developing KPIs and market research studies for an omnichannel optical company. 2-5 years of market research or analytics experience required. Up to 60% remote work, 13th salary, and product discounts.

Requirements

  • Degree from top university or renowned business school (Business, Psychology, Social Sciences, Statistics, or Marketing)
  • 2–5 years relevant experience in market research, customer insights, marketing analytics, strategy, or consulting
  • Solid expertise in quantitative and qualitative research methodologies
  • Confident working with Excel (pivot tables) and PowerPoint
  • First experience with customer experience or survey tools (e.g., Qualtrics)
  • Ability to translate complex data into clear, actionable insights
  • Confident communication in German and English (written and spoken)
  • Structured, proactive work style and enjoyment of collaboration

Tasks

  • Develop KPIs and measurement frameworks
  • Analyze customer and market insights
  • Derive actionable recommendations
  • Support target group and segmentation concepts
  • Design and manage market research studies
  • Evaluate research studies with external agencies
  • Support brand tracking and segmentation projects
  • Prepare structured and decision-ready reports
  • Contribute to Voice-of-the-Customer program
  • Create dashboards and closed-loop processes
  • Monitor market, industry, and technology trends
  • Share findings with internal stakeholders

Work Experience

  • 2 - 5 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Excel
  • PowerPoint
  • SPSS
  • R
  • Python
  • Tableau
  • Power BI
  • Qualtrics

Benefits

Flexible Working

  • Flexible working time models
  • Up to 60% remote work

Additional Allowances

  • 13th salary
  • Annual budget for Fielmann products

More Vacation Days

  • Option to convert 13th salary to vacation days

Competitive Pay

  • Employee shares

Other Benefits

  • Capital-forming benefits

Learning & Development

  • Professional development opportunities
  • Personal development opportunities

Job Security

  • Secure working environment

Family Support

  • Family-oriented culture
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Fielmann and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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