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Brand & Product Marketing Expert(m/w/x)
Global campaign framework development and asset management for eyewear and hearing systems. Several years of integrated, multi-market campaign experience required. 13th salary, flexible hours, up to 60% remote.
Requirements
- Degree in Marketing, Communications, Business or related field
- Several years of experience in brand marketing, global marketing or communications
- Experience with integrated campaigns across multiple markets and channels
- Strong project management skills and stakeholder coordination
- Familiarity with international or matrix organizations
- Fluent English communication
- German language skills (strong advantage)
- Analytical mindset and action-oriented insights
- Structured, collaborative, proactive with ownership
Tasks
- Translate global brand strategy into campaign frameworks
- Coordinate development and rollout of global campaigns
- Manage global campaign assets
- Support localization with regional marketing teams
- Ensure consistent brand messaging and visual identity
- Collaborate with internal teams and external agencies
- Support regional teams in implementing global campaigns
- Share best practices across markets
- Monitor brand health and campaign performance
- Track competitive activity
- Derive actionable insights from data
- Improve brand marketing processes and frameworks
- Enhance cross-market collaboration
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Fluent
- German – Basic
Benefits
Flexible Working
- Flexible working hours
- Up to 60% remote work
Additional Allowances
- 13th salary
- Annual budget for Fielmann products
More Vacation Days
- Option to convert 13th salary to time off
Competitive Pay
- Employee shares
Other Benefits
- Capital-forming benefits
Learning & Development
- Professional development
- Personal development
Job Security
- Secure work environment
Informal Culture
- Strong team culture
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Brand & Product Marketing Expert(m/w/x)
Global campaign framework development and asset management for eyewear and hearing systems. Several years of integrated, multi-market campaign experience required. 13th salary, flexible hours, up to 60% remote.
Requirements
- Degree in Marketing, Communications, Business or related field
- Several years of experience in brand marketing, global marketing or communications
- Experience with integrated campaigns across multiple markets and channels
- Strong project management skills and stakeholder coordination
- Familiarity with international or matrix organizations
- Fluent English communication
- German language skills (strong advantage)
- Analytical mindset and action-oriented insights
- Structured, collaborative, proactive with ownership
Tasks
- Translate global brand strategy into campaign frameworks
- Coordinate development and rollout of global campaigns
- Manage global campaign assets
- Support localization with regional marketing teams
- Ensure consistent brand messaging and visual identity
- Collaborate with internal teams and external agencies
- Support regional teams in implementing global campaigns
- Share best practices across markets
- Monitor brand health and campaign performance
- Track competitive activity
- Derive actionable insights from data
- Improve brand marketing processes and frameworks
- Enhance cross-market collaboration
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Fluent
- German – Basic
Benefits
Flexible Working
- Flexible working hours
- Up to 60% remote work
Additional Allowances
- 13th salary
- Annual budget for Fielmann products
More Vacation Days
- Option to convert 13th salary to time off
Competitive Pay
- Employee shares
Other Benefits
- Capital-forming benefits
Learning & Development
- Professional development
- Personal development
Job Security
- Secure work environment
Informal Culture
- Strong team culture
About the Company
Fielmann
Industry
Healthcare
Description
Die Fielmann-Gruppe ist weltweit das drittgrößte Unternehmen der augenoptischen Branche und versorgt Kunden mit Brillen, Kontaktlinsen und Hörsystemen.
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