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Marketing Specialist B2B - Product & Content Marketing(m/w/x)
Shaping product and content strategy for Digital Access Solutions at provider of mechanical and electromechanical security solutions. 10+ years international B2B marketing or agency experience required. International campaign leadership across EMEIA region.
Requirements
- At least 10 years in international B2B marketing or marketing agency
- Strong track record in lead generation and strategic campaign execution
- Ability to turn high-level concepts into actionable plans
- Proactivity, deadline-driven, and project management skills
- Degree in Marketing, Communications, or related field
- Excellent English skills; fluency in additional European languages advantageous
Tasks
- Lead international marketing campaigns for Digital Access Solutions
- Shape and drive marketing strategy for specific product lines
- Plan and coordinate impactful marketing campaigns
- Enhance brand awareness and support commercial objectives
- Address diverse target audiences across the EMEIA region
- Develop marketing communications strategy for assigned products
- Create and manage content for product launches and industry topics
- Optimize online and social media channels for visibility
- Produce customer use cases in various formats
- Collaborate with stakeholders to align strategic messaging
Work Experience
- 10 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Competitive salary
Bonuses & Incentives
- Performance related bonus
Learning & Development
- Learning opportunities
Career Advancement
- Career development opportunities
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Marketing Specialist B2B - Product & Content Marketing(m/w/x)
Shaping product and content strategy for Digital Access Solutions at provider of mechanical and electromechanical security solutions. 10+ years international B2B marketing or agency experience required. International campaign leadership across EMEIA region.
Requirements
- At least 10 years in international B2B marketing or marketing agency
- Strong track record in lead generation and strategic campaign execution
- Ability to turn high-level concepts into actionable plans
- Proactivity, deadline-driven, and project management skills
- Degree in Marketing, Communications, or related field
- Excellent English skills; fluency in additional European languages advantageous
Tasks
- Lead international marketing campaigns for Digital Access Solutions
- Shape and drive marketing strategy for specific product lines
- Plan and coordinate impactful marketing campaigns
- Enhance brand awareness and support commercial objectives
- Address diverse target audiences across the EMEIA region
- Develop marketing communications strategy for assigned products
- Create and manage content for product launches and industry topics
- Optimize online and social media channels for visibility
- Produce customer use cases in various formats
- Collaborate with stakeholders to align strategic messaging
Work Experience
- 10 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Competitive salary
Bonuses & Incentives
- Performance related bonus
Learning & Development
- Learning opportunities
Career Advancement
- Career development opportunities
About the Company
ASSA ABLOY AB
Industry
Security
Description
Das Unternehmen ist der kompetente Partner für mechanische und elektromechanische Sicherheitslösungen für Schutz, Sicherheit und Komfort im Gebäude.
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