KIND GmbH & Co. KG
Marketing Manager Augenoptik(m/w/x)
Full-timeOn-siteExperienced
Burgwedel
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Strategic brand positioning for implantable hearing solutions in DACH region. Extensive regulated industry experience required. 4-day work week, company car for private use.
Requirements
- Extensive strategic brand marketing experience
- Background in regulated industries (medtech, pharmaceuticals, ophthalmology, supplements, regulated consumer healthcare)
- Experience balancing brand building with compliance and regulatory constraints
- Proven ability to influence senior stakeholders and sales teams
- Strong resilience and confidence to drive narrative
- Clear understanding of complex regulated ecosystems
- Ability to understand and navigate regulated healthcare environment
Tasks
- Lead and elevate the marketing function for the DACH region
- Drive strategic brand positioning
- Strengthen company presence across clinics, healthcare professionals, and patient communities
- Reposition marketing as a business driver
- Shape brand positioning
- Strengthen market trust
- Guide experienced sales teams
- Build a modern, data-driven marketing function
- Rebuild brand trust following industry challenges
- Define client perception across clinics, KOLs, patients, and communities
- Define and sharpen brand positioning in DACH
- Drive emotional brand storytelling
- Create clear market differentiation versus competitors
- Translate global strategy into a locally relevant narrative
- Rebuild and strengthen market trust
- Elevate marketing from service provider to strategic partner
- Provide clear messaging frameworks
- Develop structured sales pitches
- Develop impactful sales materials
- Create competitive positioning tools
- Guide sales reps with clear messaging
- Drive structured competitive intelligence for the DACH market
- Identify market shifts, trends, and positioning opportunities
- Act as a strong regional voice within a global organization
- Expand presence across social media platforms
- Strengthen engagement with self-help groups and patient communities
- Ensure presence at key congresses and trade fairs
- Define digital targeting strategy
- Optimize search spend
- Lead and develop a team of 3 to 5 marketing professionals
- Strengthen strategic marketing capabilities within the team
- Build stamina, clarity, and confidence within the function
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Avomind and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Strategic brand positioning for implantable hearing solutions in DACH region. Extensive regulated industry experience required. 4-day work week, company car for private use.
Requirements
- Extensive strategic brand marketing experience
- Background in regulated industries (medtech, pharmaceuticals, ophthalmology, supplements, regulated consumer healthcare)
- Experience balancing brand building with compliance and regulatory constraints
- Proven ability to influence senior stakeholders and sales teams
- Strong resilience and confidence to drive narrative
- Clear understanding of complex regulated ecosystems
- Ability to understand and navigate regulated healthcare environment
Tasks
- Lead and elevate the marketing function for the DACH region
- Drive strategic brand positioning
- Strengthen company presence across clinics, healthcare professionals, and patient communities
- Reposition marketing as a business driver
- Shape brand positioning
- Strengthen market trust
- Guide experienced sales teams
- Build a modern, data-driven marketing function
- Rebuild brand trust following industry challenges
- Define client perception across clinics, KOLs, patients, and communities
- Define and sharpen brand positioning in DACH
- Drive emotional brand storytelling
- Create clear market differentiation versus competitors
- Translate global strategy into a locally relevant narrative
- Rebuild and strengthen market trust
- Elevate marketing from service provider to strategic partner
- Provide clear messaging frameworks
- Develop structured sales pitches
- Develop impactful sales materials
- Create competitive positioning tools
- Guide sales reps with clear messaging
- Drive structured competitive intelligence for the DACH market
- Identify market shifts, trends, and positioning opportunities
- Act as a strong regional voice within a global organization
- Expand presence across social media platforms
- Strengthen engagement with self-help groups and patient communities
- Ensure presence at key congresses and trade fairs
- Define digital targeting strategy
- Optimize search spend
- Lead and develop a team of 3 to 5 marketing professionals
- Strengthen strategic marketing capabilities within the team
- Build stamina, clarity, and confidence within the function
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Avomind and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Avomind
Industry
Healthcare
Description
Avomind is the largest network of orthodontic clinics in Europe, revolutionizing invisible orthodontics with digital processes and cutting-edge technology.
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