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UNION TANK Eckstein GmbH & Co. KG
last mo.

Marketing Innovation Manager(m/w/x)

Kleinostheim
Full-timeWith Home OfficeExperienced
AI/ML

Description

In this role, you will drive the market launch of innovative EV products while leveraging AI tools for campaign efficiency. Your day-to-day responsibilities will involve creating engaging content and analyzing market trends to enhance the position in the mobility ecosystem.

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Requirements

  • •Degree in business administration, marketing, economics, or similar
  • •At least 3 years of experience in product or digital marketing
  • •Very good knowledge of the EV market and its acceptance barriers
  • •Practical experience or interest in AI-supported marketing
  • •Strong analytical skills
  • •Experience with data management and CRM systems
  • •Strong team player
  • •Proactivity and adaptability
  • •Strong communication and project management skills
  • •Very good knowledge of German and English

Education

Bachelor's degree

Work Experience

3 years

Tasks

  • •Develop market launch strategies for EV products
  • •Implement strategies to strengthen positioning in the mobility ecosystem
  • •Utilize generative AI tools for campaign creation and content optimization
  • •Support sales and customer service with playbooks and customer reports
  • •Assist in lead prioritization using AI
  • •Create impactful content about electric vehicles, including articles and videos
  • •Analyze competitors and market trends in the EV sector
  • •Derive actionable recommendations from market analysis

Tools & Technologies

SalesforceHubSpot

Languages

German – Business Fluent

English – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours
  • •Mobile working flexibility

Additional Allowances

  • •€50 monthly shopping card
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