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Marketing Excellence Lead DACH(m/w/x)
Digital strategy integration and brand performance tracking for oncology and neuroscience therapeutics. 3+ years of pharmaceutical brand planning and forecasting experience required. Hybrid work model with flexible hours.
Requirements
- Degree in Business, Marketing, Computer Science, or comparable
- 3+ years Marketing, brand planning, and forecasting experience
- Grasp of brand strategy and performance analytics
- Skill in analyzing in-market performance and KPIs
- Proficiency in forecasting and market research tools
- Analytical mindset and data-driven insight generation
- Familiarity with digital channels and campaign setup
- Comfort with change management and cross-functional leadership
- Collaboration, stakeholder orientation, and communication skills
- Willingness to learn new digital marketing innovations
- Ideal knowledge of German/DACH Pharmaceutical Market
- Advantageous experience in Rare Disease or Oncology
- Fluency in German and English
Tasks
- Lead digital strategy integration and roadmap implementation
- Guide and upskill marketing teams through digital transformation
- Optimize campaign planning and execution through feedback measurement
- Oversee brand planning using market and sales insights
- Develop standardized brand performance tracking across the organization
- Collaborate on internal and global business reviews
- Streamline forecasting processes and assess performance impact
- Enhance team analytical and insight generation capabilities
- Drive customer-centric activation and data-driven decision-making
- Align regional activities with global Strategic Business Excellence objectives
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Forecasting tools
- Market research tools
- Competitive intelligence tools
- Digital channels
Benefits
Flexible Working
- Hybrid working
- Flexible working hours
Bonuses & Incentives
- Attractive performance-related payment
Job Security
- Permanent employment contract
Other Benefits
- International future-oriented company
Purpose-Driven Work
- Meaningful job
Learning & Development
- Personal development opportunities
Informal Culture
- Pleasant working atmosphere
- Open corporate culture
More Vacation Days
- Up to 36 days off
Healthcare & Fitness
- Company health management
- Sports offers
Retirement Plans
- Pension scheme
Additional Allowances
- Mobility allowance
- Childcare allowance
Free or Subsidized Food
- Canteen allowance
Parking & Commuter Benefits
- Underground parking
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Marketing Excellence Lead DACH(m/w/x)
Digital strategy integration and brand performance tracking for oncology and neuroscience therapeutics. 3+ years of pharmaceutical brand planning and forecasting experience required. Hybrid work model with flexible hours.
Requirements
- Degree in Business, Marketing, Computer Science, or comparable
- 3+ years Marketing, brand planning, and forecasting experience
- Grasp of brand strategy and performance analytics
- Skill in analyzing in-market performance and KPIs
- Proficiency in forecasting and market research tools
- Analytical mindset and data-driven insight generation
- Familiarity with digital channels and campaign setup
- Comfort with change management and cross-functional leadership
- Collaboration, stakeholder orientation, and communication skills
- Willingness to learn new digital marketing innovations
- Ideal knowledge of German/DACH Pharmaceutical Market
- Advantageous experience in Rare Disease or Oncology
- Fluency in German and English
Tasks
- Lead digital strategy integration and roadmap implementation
- Guide and upskill marketing teams through digital transformation
- Optimize campaign planning and execution through feedback measurement
- Oversee brand planning using market and sales insights
- Develop standardized brand performance tracking across the organization
- Collaborate on internal and global business reviews
- Streamline forecasting processes and assess performance impact
- Enhance team analytical and insight generation capabilities
- Drive customer-centric activation and data-driven decision-making
- Align regional activities with global Strategic Business Excellence objectives
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Forecasting tools
- Market research tools
- Competitive intelligence tools
- Digital channels
Benefits
Flexible Working
- Hybrid working
- Flexible working hours
Bonuses & Incentives
- Attractive performance-related payment
Job Security
- Permanent employment contract
Other Benefits
- International future-oriented company
Purpose-Driven Work
- Meaningful job
Learning & Development
- Personal development opportunities
Informal Culture
- Pleasant working atmosphere
- Open corporate culture
More Vacation Days
- Up to 36 days off
Healthcare & Fitness
- Company health management
- Sports offers
Retirement Plans
- Pension scheme
Additional Allowances
- Mobility allowance
- Childcare allowance
Free or Subsidized Food
- Canteen allowance
Parking & Commuter Benefits
- Underground parking
About the Company
Ipsen Pharma GmbH
Industry
Pharmaceuticals
Description
Das Unternehmen ist ein mittelständisches biopharmazeutisches Unternehmen mit Fokus auf transformative Medikamente in den Bereichen Onkologie, seltene Krankheiten und Neurowissenschaften.
Not a perfect match?
- Gilead Sciences
Marketing Director(m/w/x)
Full-timeOn-siteSeniorMünchen - Gilead Sciences
Marketing Director Cell Therapy(m/w/x)
Full-timeOn-siteSeniorMünchen - Blueprint Medicines, a Sanofi company
Senior Product Manager(m/w/x)
Full-timeOn-siteSeniorBerlin, Frankfurt am Main, München - Apellis
Brand Lead(m/w/x)
Full-timeOn-siteSeniorMünchen - BP13 Alexion Pharma Germany Company
Marketing Manager, Amyloidosis(m/w/x)
Full-timeOn-siteExperiencedMünchen