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AL
Alcon Deutschland GmbH
last mo.

Marketing Director Surgical DACH(m/w/x)

Freiburg im Breisgau
Full-timeOn-siteSenior

Description

As a Marketing Director for Surgical DACH, you will lead dynamic marketing strategies, manage budgets, and ensure brand consistency across channels. This role involves analyzing market trends and consumer behavior to drive growth and enhance team performance.

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Requirements

  • •Bachelor's or Master's degree in Marketing or relevant field
  • •Proven work experience as Head of Marketing or similar leadership position
  • •Demonstrated success in running effective marketing campaigns
  • •Solid knowledge of web analytics and experience with Google Adwords
  • •Proficiency in using CRM software to track and analyze customer data
  • •Strong leadership skills with ability to set and prioritize goals
  • •Analytical mindset to gather and interpret data for marketing decisions
  • •Fluency in English and German; proficiency in additional languages a plus

Education

Bachelor's degree
OR
Master's degree

Work Experience

approx. 4 - 6 years

Tasks

  • •Develop and implement comprehensive marketing strategies
  • •Prepare and manage marketing department budgets
  • •Set, monitor, and report on team goals
  • •Design branding, positioning, and pricing strategies
  • •Ensure consistent brand messaging across all channels
  • •Analyze consumer behavior to tailor marketing efforts
  • •Identify opportunities to reach new market segments
  • •Craft hiring plans for a high-performing marketing team
  • •Monitor competition for market insights
  • •Coordinate sales and marketing efforts to enhance brand awareness
  • •Participate in planning company objectives and aligning marketing strategies

Tools & Technologies

Google AdwordsCRM software

Languages

English – Business Fluent

German – Business Fluent

Benefits

Competitive Pay

  • •Attractive compensation package

Retirement Plans

  • •Company pension plan

Company Bike

  • •JobRad bike leasing
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Alcon Deutschland GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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